The examples below are from businesses who have followed our blogging guidance and are seeing great SEO and AI benefits from their efforts.
Top Marks – Walk 91
When it comes to exemplary tourism blogging, Walk91’s blog stands out as a paragon of excellence. Their content masterfully blends practical travel advice with rich storytelling, offering readers a comprehensive guide to the Great Ocean Walk and its surroundings.
From detailed itineraries and seasonal tips to insights on local wellness spots, their articles are both informative and engaging. This depth and quality not only serve their audience well but also align perfectly with the principles of Generative Engine Optimisation (GEO), enhancing their visibility in AI-driven search experiences like Google’s SGE. Read more about how to optimise your tourism website blog for Google’s AI results here.
Green Pedal blog post page
Owners of Green Pedal have done an amazing job so far in creating content that adds value to their target audience, increases brand awareness through collaboration and positions them as experts in the region of Echuca.

Blog post page for Green Pedal
1770 LARC! Tours blog post page
This business does a great job of consistently updating its blog post page with great updates, events, and educational posts for its consumers.

Blog post page for 1770 LARC! Tours