Marketing in the digital age
Tourism marketing has evolved and so must we. This category is your guide to navigating modern marketing as a tourism operator. From content strategies and social media hacks to AI-powered tools and evolving customer behaviour, we unpack what actually works in today’s digital landscape.
Whether you’re doing it all yourself or leading a small team, these articles help you cut through the noise, focus on what matters, and reach the right customers at the right time with the right message. Practical, real-world marketing advice designed for our industry.
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AI Support for Queensland Tourism Operators
Read more: AI Support for Queensland Tourism OperatorsThe starting place for Queensland tourism operators looking for support during their AI adoption journey.
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Tourism Marketing Strategy in the AI Era: What’s Changed, What Hasn’t, and Where to Focus
Read more: Tourism Marketing Strategy in the AI Era: What’s Changed, What Hasn’t, and Where to FocusThis Tourism Tech Session revisited marketing strategy fundamentals at a moment when AI has changed how travellers discover businesses, but…
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How to Improve Your AI Readiness Score
Read more: How to Improve Your AI Readiness ScoreRan the free AI Readiness audit and want a better score? Here is how to lift all eight categories, in…
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Your staff won’t use AI? Start with yourself
Read more: Your staff won’t use AI? Start with yourselfYour staff won’t use the AI tools you pay for? Learn them yourself on a real job first, then work…
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What becomes possible when your Destination Marketing team puts AI to work
Read more: What becomes possible when your Destination Marketing team puts AI to workWhat could your destination marketing team achieve if event listings edited themselves, regional programs assembled as contributions arrived and monthly…
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AI Tools for Tourism Operators: What to Use and How to Start
Read more: AI Tools for Tourism Operators: What to Use and How to StartA practical guide to AI tools for tourism operators. What ChatGPT, Gemini, and Canva can do for your business, and…
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AI Search for Tourism Operators and DMOs: What’s Changed and What to Do
Read more: AI Search for Tourism Operators and DMOs: What’s Changed and What to DoAI has changed how travellers find tourism businesses. Here’s what operators and DMOs need to know about GEO, AI search…
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Tourism businesses in Australia and Canada: how to use AI more sustainably
Read more: Tourism businesses in Australia and Canada: how to use AI more sustainablyA guide for tourism businesses: how to use AI more sustainably with practical tips, greener models & conscious choices.
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Tourism Digital Marketing Agencies: What You Need – and Why We Built a Better Model
Read more: Tourism Digital Marketing Agencies: What You Need – and Why We Built a Better ModelMost tourism businesses don’t have a marketing team—but that doesn’t mean you have to do it alone. Learn how Tourism…
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Post disaster recovery: What to do when a disaster or weather crisis has caused negative perceptions of your tourism destination
Read more: Post disaster recovery: What to do when a disaster or weather crisis has caused negative perceptions of your tourism destinationFires or storms hit your region? Here’s how businesses should communicate clearly to steady bookings and calm travellers after a…
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Should I show my prices on my tourism website?
Read more: Should I show my prices on my tourism website?Yes. Show your prices as plain text on your website. AI assistants read text and quote it back to travellers.…
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Three types of AI bot. One decides if AI recommends you.
Read more: Three types of AI bot. One decides if AI recommends you.Training crawlers, retrieval bots and agent bots do three different jobs. Block the wrong one and AI stops recommending you.
