Marketing in the digital age
Tourism marketing has evolved and so must we. This category is your guide to navigating modern marketing as a tourism operator. From content strategies and social media hacks to AI-powered tools and evolving customer behaviour, we unpack what actually works in today’s digital landscape.
Whether you’re doing it all yourself or leading a small team, these articles help you cut through the noise, focus on what matters, and reach the right customers at the right time with the right message. Practical, real-world marketing advice designed for our industry.
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Don’t get locked out of your digital front door: why admin access matters for every tourism business
Read more: Don’t get locked out of your digital front door: why admin access matters for every tourism businessDon’t wait until you’re locked out of your own website, booking system, or social media account. As part of our…
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The AI Glossary for Tourism Organisations
Read more: The AI Glossary for Tourism OrganisationsEvery AI conversation in tourism runs on about sixty terms, and most get used loosely. This is the working vocabulary,…
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Tourism Marketing Strategy in the AI Era: What’s Changed, What Hasn’t, and Where to Focus
Read more: Tourism Marketing Strategy in the AI Era: What’s Changed, What Hasn’t, and Where to FocusThis Tourism Tech Session revisited marketing strategy fundamentals at a moment when AI has changed how travellers discover businesses, but…
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Three types of AI bot. One decides if AI recommends you.
Read more: Three types of AI bot. One decides if AI recommends you.Training crawlers, retrieval bots and agent bots do three different jobs. Block the wrong one and AI stops recommending you.
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Schema Markup for Tourism: What Google Knows About Your Business (and What It Doesn’t)
Read more: Schema Markup for Tourism: What Google Knows About Your Business (and What It Doesn’t)Schema markup is the barcode for your website. We audited 30 Australian tourism businesses and found most had zero structured…
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Is Your Tourism Business Crisis-Ready? 7 Digital Essentials to Prepare Before the Next Disaster
Read more: Is Your Tourism Business Crisis-Ready? 7 Digital Essentials to Prepare Before the Next DisasterLearn the digital foundations tourism businesses need in place before the next crisis to protect bookings and recovery.
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Using AI tools for easier social media
Read more: Using AI tools for easier social mediaLearn how tourism businesses can use ChatGPT, Canva and AI tools to plan social media, create content faster and stay…
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Which Social Media Channels Work Best for Small Tourism Businesses in 2026
Read more: Which Social Media Channels Work Best for Small Tourism Businesses in 2026In a Tourism Tech Session on 9 April 2026, Tourism Tribe co-founder Liz Ward explained how AI search tools have…
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Online Reputation & Increasing Customer Reviews
Read more: Online Reputation & Increasing Customer ReviewsA positive online reputation is the absolute foundation of successfully marketing your business. Potential guests will use your online reviews…
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It’s time to update your TripAdvisor listing
Read more: It’s time to update your TripAdvisor listingOur 5 step actionable guide that will help you update your TripAdvisor listing to uphold best practice examples.
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Reply uniquely to any past reviews that you haven’t yet responded to
Read more: Reply uniquely to any past reviews that you haven’t yet responded toWriting thoughtful responses to all of your online reviews gives you the opportunity to make a great impression to your…
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Improve your local search ranking by updating your Google My Business listing
Read more: Improve your local search ranking by updating your Google My Business listingYour Google listing is a powerful digital asset. This article explains how you can improve your search ranking by updating…
