Why Your AI Generated Content Sounds Like AI (And the Simple Fix)
AI content sounds generic when the briefing is generic. Here is how a voice DNA document fixes the problem for every AI tool you use.
Read moreMarketing in the digital age
Tourism marketing has evolved and so must we. This category is your guide to navigating modern marketing as a tourism operator. From content strategies and social media hacks to AI-powered tools and evolving customer behaviour, we unpack what actually works in today’s digital landscape.
Whether you’re doing it all yourself or leading a small team, these articles help you cut through the noise, focus on what matters, and reach the right customers at the right time with the right message. Practical, real-world marketing advice designed for our industry.
ChatGPT Tried to Replace Your Booking Engine. It Failed.
Description: OpenAI killed Instant Checkout for travel. Here is what that means for tourism operators and why your website matters more, not less.
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Schema Markup for Tourism: What Google Knows About Your Business (and What It Doesn’t)
Schema markup is the barcode for your website. We audited 30 Australian tourism businesses and found most had zero structured data. Here is what each tourism vertical needs and how to fix it.
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How to create a tourism marketing plan and social media content easily using AI
Learn how tourism businesses can use ChatGPT and AI prompts to quickly create a marketing plan, USP, key messages and a simple social media plan.
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Introducing TourismTribe.AI: Built for Tourism Operators
TourismTribe.AI is a new suite of AI tools built specifically for tourism operators and DMOs. Here’s what it is, what’s on it, and why it exists.
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AI Search and Destination Discovery: 15 FAQs for DMOs
Travellers are asking AI to plan their trips instead of browsing destination websites. What does that mean for
DMOs and operators? We answer 15 of the most pressing questions about AI search visibility, Google Business Profiles, Answer Engine Optimisation, and what the destination website of 2028 will look like.
Stop Treating Social Media Like a Brochure (It’s a Conversation)
You know why you hate posting on social media? Because you’re trying to make it look like a tourism brochure from 2003.
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Using AI tools for easier social media
Learn how tourism businesses can use ChatGPT, Canva and AI tools to plan social media, create content faster and stay visible in AI driven search.
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AI Tools for Tourism Operators: What to Use and How to Start
A practical guide to AI tools for tourism operators. What ChatGPT, Gemini, and Canva can do for your business, and how to get started without the overwhelm.
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Is Your Tourism Business Crisis-Ready? 7 Digital Essentials to Prepare Before the Next Disaster
Learn the digital foundations tourism businesses need in place before the next crisis to protect bookings and recovery.
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Tourism Tech Session Recap: Introduction to Google AI Mode and practical ways to get found in Google’s AI-driven results
Google AI Mode is changing how people find and choose tourism businesses. Learn the key differences from AI Overview and how to optimise your presence to be found.
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AI Search for Tourism Operators and DMOs: What’s Changed and What to Do
AI has changed how travellers find tourism businesses. Here’s what operators and DMOs need to know about GEO, AI search visibility, and what to do now.
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