Marketing in the digital age
Tourism marketing has evolved and so must we. This category is your guide to navigating modern marketing as a tourism operator. From content strategies and social media hacks to AI-powered tools and evolving customer behaviour, we unpack what actually works in today’s digital landscape.
Whether you’re doing it all yourself or leading a small team, these articles help you cut through the noise, focus on what matters, and reach the right customers at the right time with the right message. Practical, real-world marketing advice designed for our industry.
Travellers are asking AI to plan their trips instead of browsing destination websites. What does that mean for
DMOs and operators? We answer 15 of the most pressing questions about AI search visibility, Google Business Profiles, Answer Engine Optimisation, and what the destination website of 2028 will look like.
You know why you hate posting on social media? Because you're trying to make it look like a tourism brochure from 2003.
Learn how tourism businesses can use ChatGPT, Canva and AI tools to plan social media, create content faster and stay visible in AI driven search.
Learn the digital foundations tourism businesses need in place before the next crisis to protect bookings and recovery.
Google AI Mode is changing how people find and choose tourism businesses. Learn the key differences from AI Overview and how to optimise your presence to be found.
Google’s new AI Mode is changing how travellers plan and book. Instead of clicking through websites, people now get personalised itineraries and recommendations directly in search. DMOs are losing visibility in the inspiration phase, while operators with strong Google Business Profiles are being surfaced at the booking stage. To stay visible, DMOs and operators need AI-ready content, structured data and authentic local storytelling.
Your About Us page is more than your story! It’s where guests decide to trust and book with you. This guide shares practical tips and a simple wireframe to help you create a page that connects.
A guide for tourism businesses: how to use AI more sustainably with practical tips, greener models & conscious choices.
Smart FAQs help your tourism business get found in AI search, build trust and boost bookings. Here’s how to write them right.
Learn what Google SGE's AI Snapshot Cards (Top Picks) are, why they matter for tourism marketing, and how to get your business featured in these coveted AI results.
AI is changing how travellers plan and book. If your tourism business isn’t showing up in ChatGPT, Google AI or Bing Copilot, you’re already behind. Here's what GEO can do.
Most tourism businesses don’t have a marketing team—but that doesn’t mean you have to do it alone. Learn how Tourism Tribe helps small operators succeed online with real support, training, and tools built for the tourism industry.