Category: Marketing in the digital age
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Why your DMO website traffic is down 30% and Google Analytics can’t see it
Read more: Why your DMO website traffic is down 30% and Google Analytics can’t see itAI is reading your destination content and answering travellers without sending them to you. Here is why your traffic is…
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A directory listing won’t get your members booked by AI
Read more: A directory listing won’t get your members booked by AIWe audited an official tourism listing to see what AI can actually read. The bookable facts were not there. Here…
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How Destination Toronto and Brand USA already run on AI
Read more: How Destination Toronto and Brand USA already run on AITwo of the world’s leading DMOs stopped chasing website traffic and started building for AI. Here is what they do…
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Your AI Will Follow Orders From Anyone Who Emails You – here’s how to stop it
Read more: Your AI Will Follow Orders From Anyone Who Emails You – here’s how to stop itYou gave your AI assistant access to your inbox to save time. Now anyone who emails you can hand it…
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How to Improve Your AI Readiness Score
Read more: How to Improve Your AI Readiness ScoreRan the free AI Readiness audit and want a better score? Here is how to lift all eight categories, in…
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Google Just Rebuilt Search. What It Means for Tourism Operators and DMOs.
Read more: Google Just Rebuilt Search. What It Means for Tourism Operators and DMOs.Google rebuilt Search at its 2026 developer conference. The core of search is now a conversation that finds, plans, books…
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Google’s Universal Cart: The Booking Button Is Moving Into Search
Read more: Google’s Universal Cart: The Booking Button Is Moving Into SearchGoogle’s Universal Cart moves the checkout inside Search. Here’s what agentic booking means for your tourism business, and the three…
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What Google’s AI Optimisation Guide Actually Says (And What Tourism Operators Can Ignore)
Read more: What Google’s AI Optimisation Guide Actually Says (And What Tourism Operators Can Ignore)Google’s first official AI search guide tells tourism operators what works and what to ignore. We break down the key…
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Which Social Media Channels Work Best for Small Tourism Businesses in 2026
Read more: Which Social Media Channels Work Best for Small Tourism Businesses in 2026In a Tourism Tech Session on 9 April 2026, Tourism Tribe co-founder Liz Ward explained how AI search tools have…
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Why Your AI Generated Content Sounds Like AI (And the Simple Fix)
Read more: Why Your AI Generated Content Sounds Like AI (And the Simple Fix)AI content sounds generic when the briefing is generic. Here is how a voice DNA document fixes the problem for…
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ChatGPT Tried to Replace Your Booking Engine. It Failed.
Read more: ChatGPT Tried to Replace Your Booking Engine. It Failed.Description: OpenAI killed Instant Checkout for travel. Here is what that means for tourism operators and why your website matters…
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Schema Markup for Tourism: What Google Knows About Your Business (and What It Doesn’t)
Read more: Schema Markup for Tourism: What Google Knows About Your Business (and What It Doesn’t)Schema markup is the barcode for your website. We audited 30 Australian tourism businesses and found most had zero structured…
