Ditch the hundreds of spreadsheets, word docs, PDFs, Google Drive and Dropbox folders you maintain today. Create your products once in Magpie, and distribute up-to-date content to all of your reseller partners in a clean structured format, with the click of a button.
An impactful PR & content creation tool that helps tourism operators generate newsworthy stories, media pitches, and social content— and connect with vetted travel media, RTO/STO & influencers to amplify their reach.
🔹 Built for tourism businesses. Powered by AI. Designed to get you noticed.
Dear Tourism Business owner, dear tourism industry partner,
Since 2007, TourismTribe has helped 10,344 tourism people get unbiased digital advice in Australia and around the world.
We have developed, run and digitised 397 workshops and lost track of the number of personalised coaching sessions we have delivered.
Most importantly, over the last 15 years we have steadily built a network of digital professionals whom we trust to provide help and advice to those who want to take the next best step to grow their business in the digital age. We have also turned away many cowboys who knocked on our door wanting us to share their ‘special offers’ with our community.
You’re looking for advice and insight and may not know how to make all your digital assets and your team work in harmony. You want to work with experts and your time is valuable.
This is why we have created the Digital Academy, with services that suit the needs of those who do not have all the marketing and technology expertise they need on their team and are seeking cost-effective solutions to grow their digital skills and engage experts to do things for them.
Welcome onboard.
We dived deep into Google Gemini! Learn how AI is changing tourism SEO, practical tips for image generation, research, content creation, and optimising for Google AI. Get actionable AI strategies to boost your business
At the DSSS Visitor Economy Symposium in Kiama, we explored how AI is reshaping the way travellers plan and book – and more importantly, how tourism operators can stay ahead. In our session Feeding the AI Beast, we shared practical tools, smart prompts, and real-world examples to help operators use AI to save time, boost visibility, and stay authentic in an increasingly automated world.
Don’t wait until you’re locked out of your own website, booking system, or social media account. As part of our Tourism Tribe onboarding, we help new members get their digital ducks in a row — ensuring admin access and business continuity across all your digital assets.
Grab our free resources and/or sign up for our newsletter.
Suite 1,
57 Woodfield Rd
Pullenvale QLD 4069
Australia
8/15 Blue St,
North Sydney NSW 2060
Australia
11 Yeomans Street, Northcote VIC 3070
Australia
139 Bicentennial Dr
Agnes Water QLD 4677
Australia
36C Rte de St Cergue
1260 Nyon
Switzerland
Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.
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