The Social Media module is a very important section of the Tourism e kit as it covers an area of communications and content marketing for tourism which is still new to a lot of business operators, but is highly utilised by consumers.
In this Social Media module you will be introduced to the most common social media platforms including Facebook, Twitter and Instagram. You will learn about legal risks with social media and how to manage them in your business and you will be guided on how to monitor and manage multiple social media accounts.
Online reputation is covered in this module and how to set up processes to make it easier for you to proactively manage your reputation and reviews on Tripadvisor and other review sites.
Shareable content including photos, video and blogging are covered as are relevant image and video sharing platforms including Flick and Youtube.