Tourism industry benefits from new technology to meet 2020 capacity requirements

A new training program has been launched designed specifically to help tourism businesses upskill using digital technologies, so they can be more competitive and learn in a peer to peer environment.

A new training program has been launched designed specifically to help tourism businesses upskill when it comes to digital technologies, so they can be more competitive.

Tourism is one of the fastest growing industries in the world, contributing 10 per cent of the world’s Gross Domestic Product and accounting for 10 per cent of all jobs, according to the World Tourism Organisation.

Yet there is a tourism industry recruitment ‘crisis’ in Australia when it comes to finding suitably skilled staff that can cope with the increasingly digitalised world that tourism operators work in.

In Queensland alone, the World Tourism Forum estimates about 9,000 jobs will need to be filled by 2020.

Tourism Tribe, which is an online community of more than 1,600 and a leader in digital technology and coaching for the tourism industry, believes the industry is changing – not just in its digital operations but in meeting the demands of the increasingly digital savvy traveller.

Tourism Tribe’s CEO Liz Ward believes the old model of upskilling people for tourism is dead and a new model is required to grow a resilient tourism workforce.

“Tourism across the globe and also in Australia is growing but tourism operators need to grow too, which means upping their game when it comes to using and leveraging digital technologies, engaging a digitally trained workforce and, most of all, learning to cater to the new digital savvy traveller,” she said.

“We need to innovate, learn from other industries, take the best and give it a crack in tourism. In order to find the workforce of the future, we need an upskilling model that works with the digital generation’s lifestyle, needs and expectations. They move around, they are the social generation – driven to connect, contribute and create – and the training needs to reflect that.”

Tourism Tribe’s products allow tourism businesses to maximise the new digital infrastructure to access cloud-based solutions, which can improve and speed up business operations.

Their new product, launched in August, offers bite-sized monthly online training modules delivered by tourism experts, covering everything from crypto tourism to websites for the Chinese market.

“Upskilling the new tourism workforce to meet the demands of the new traveller requires a new, on demand, case-study-based model that doesn’t disrupt the operations of the time-challenged micro tourism business that makes up 90 per cent of the industry. Furthermore, training needs to be available to all operators, independently of their location.” added Ms Ward.

FREEBIES: Grab your free resource + bonuses!

Pop your details below to download your free resource and our extra bonuses, which include cheatsheets, our Smart Tourism Marketing System email course and monthly grant funding opportunities! 

Leave a Comment

Your email address will not be published.

Latest posts

Fraser Coast Tourism Digital Capacity Building

Explore how the digital capacity building program elevated these tourism operators confidence and skills in new digital technologies and marketing activities.

Read More →

How to not get ripped off in Business by a Marketing Freelancer or Digital Professional

Our cheat sheet will help you identify legit professionals from scammers. That way you can have peace of mind when outsourcing business operations or acquiring additional help.

Read More →
automate with Zapier

Want your business to work 24/7 for you: then automate admin tasks with Zapier

Learn how to use Zapier to automate time-consuming tasks so that you can focus on the more important things like growing your business.

Read More →

Stay current

We’ll keep you current on the latest digital tools and opportunities that will help you to remain competitive in the digital world.

Brisbane
Head office

Suite 1,
57 Woodfield Rd
Pullenvale QLD 4069 
Australia

Sydney

Suite 101,
18-20 Victoria St
Erskineville NSW 2043
Australia

Melbourne

5 Molesworth St
Hawthorn East VIC 3123
Australia

Adelaide

120 Kenilworth Rd
Parkside SA 5063
Australia

Agnes Water

139 Bicentennial Dr
Agnes Water QLD 4677
Australia

Europe

36C Rte de St Cergue
1260 Nyon
Switzerland

aboriginal-flag

Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

© proudly brought to you by Digital Coaching International   ABN: 45 153 766 771 All prices are in Australian Dollars

Terms & Conditions  | Privacy Policy