Digital transformation

Digital transformation isn’t just about adopting new tools—it’s about rethinking how your tourism business operates, markets, and connects with customers in a fast-changing digital landscape. This tag features resources to help operators at every stage of their journey, from digitising admin and bookings to integrating AI and automation into marketing, customer service, and business planning.

Explore real-world strategies, expert guides, and practical case studies designed to help tourism businesses become more agile, efficient, and future-ready.

September 26, 2018

Digital Transformation and Innovation – strategies for sustainable business growth

Businesses with a strong online presence have a 20 per cent higher revenue than those who don’t – no wonder the 2018 World Tourism Day focuses on digital transformation. This article explores the concepts of digital transformation and innovation in tourism and shares examples of strategies in regional tourism businesses for sustainable business growth.

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September 17, 2018

Crypto Tourism 101 – learn how tourism businesses can capture a massive opportunity

The ‘Spotlight on Crypto Tourism’ training session will get participants thinking about a new niche for their tourism business that doesn’t require much more than a five minute set-up. It will give them a basic understanding of how blockchain technology and digital currencies present massive opportunities for tourism distribution.  Tourism and crypto currency experts will discuss how peer-to-peer distribution that is enabled by blockchain technology signals a massive change coming down the line for the travel distribution eco system and the potential death of online travel agencies.

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January 8, 2018

Amp up your business performance in 2018

The beginning of a new year for many is the catalyst to summons new enthusiasm for your business and putting in place all the things you need to do to achieve your business goals. In this post we’re sharing our top five tips to increase your return on investment in marketing your tourism business and how to get more value from your digital assets.

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