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Destination NSW Digital Accelerator for Tourism eMarketing Program 2023

June – October 2023

Learn to leverage critical digital marketing skills to grow your business and work smarter​

Program Overview

Destination NSW has partnered with Tourism Tribe to offer this fully funded Fast Track Program that aims to assist visitor economy businesses in New South Wales, including accommodation, tours and attractions to digitally transform and fast track their growth leveraging Artificial Intelligence, email automation and video in 2023.

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This fully subsidised program will assist 27 small tourism businesses in digital marketing through customised workshops, small group coaching calls and individual consultation sessions.

We will provide you with the knowledge to maximise AI tools, Canva, eMarketing platforms and video content to draw more traffic to your website, generate potential new leads and create a digital brochure to use as a lead magnet. Normally creating a brochure of this type would take small businesses 20h – we are going to show you how to get it done in 1h.

To complete your application and secure your place in this program please complete the Expression of Interest by clicking the APPLY NOW button and explain why this program would benefit your business.

The Digital Accelerator for Tourism: eMarketing Program is part of the NSW First Program, delivered by Destination NSW to help visitor economy businesses across the state to develop, promote and sell great visitor experiences.

The Process

Live Workshops

Three ninety-minute live workshops will be presented by the Tourism Tribe team with each workshop focusing on one of the three fundamental steps in creating and uploading your lead magnet.

  • Workshop 1 – Becoming A Super AI Intelligent Business
  • Workshop 2 – Email Automate Like A Pro
  • Workshop 3 – Video Marketing Untangled

You can access the 3 self-paced lessons of the DNSW Emarketing courses here. You will see they are organised into a tab called ‘Fast-track’.

Group Coaching Calls

The workshops are complemented by Group Support Calls. Whilst these run every 2 weeks on a pre-determined schedule of topics, we have added a ‘Fast-track’ topic. You will be able to find the registration link on your program page.

1:1 Coaching

Two one-hour coaching sessions are available for each participant, where strategists can support you in your lead magnet creation and help you to develop a digital strategy to implement your learnings.

Tourism Tribe Course Library
During this whole program, you’ll have access to the extensive Tourism Tribe course library to help you to improve your knowledge and digital skills. These courses can be found on your dashboard.

Privacy Notice
Any information collected by Tourism Tribe on behalf of Destination NSW about you and your business will be used solely for the Destination NSW Digital Accelerator for Tourism eMarketing Program. If your application to be part of the program is unsuccessful, all information collected will be destroyed.

Program Dates

 

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  • 16th June, 2023: Participants receive Tourism Tribe login details
  • 16th June, one on one coaching & course library access starts
  • Workshop 1: 22 June, 12:30pm – 2:00pm
  • Workshop 2: 25 July, 12:30pm – 2:00pm
  • Workshop 3: 29 Aug, 12:30pm – 2:00pm
  • Group Coaching Call 1: 11 July, 12pm – 1pm
  • Group Coaching Call 2: 27 July, 10am – 11am
  • Group Coaching Call 3: 8 Aug, 12pm – 1pm
  • Group Coaching Call 4: 24 Aug, 10am – 11am
  • Group Coaching Call 5: 5 Sep, 12pm – 1pm
  • Group Coaching Call 6: 21 Sep, 10am – 11am
  • Group Coaching Call 7: 10 Oct, 12pm – 1pm
  • Group Coaching Call 8: 26 Oct, 10am – 11am
  • 19th October 2023: All 2nd coaching sessions completed
  • 30th October, 2023: Access to support library ends

What’s included


  • 2 one on one coaching sessions

  • 3 workshops

  • Access to the online course library

  • Fortnightly coaching calls

  • Support group

  • Bespoke training

Liz Ward

Liz is the co-founder of Tourism Tribe and a recognised expert in business strategy and digital transformation, with over 25 years' experience across large and small businesses. Today, she is focused on helping tourism operators understand how AI is reshaping marketing, from automating repetitive tasks to using AI-driven insights to find the right customers at the right time.

As a coach, Liz brings big-picture thinking to every conversation. She helps operators map their objectives, identify their ideal customers, and spot opportunities where AI and smart digital strategy can give them an edge. She is highly sought after as a presenter, mentor and workshop trainer.

Tourism Tribe launched in 2015 and now supports over 1,600 tourism operators across Australia and the world. It was recognised in the Queensland Tourism Industry Innovation Awards (2016) and the UNWTO Innovation Awards (2015).

Liz is also Managing Director of Digital Coaching International, a network of specialists who guide businesses through digital and AI transformation of their marketing and operations.

Liz is a Fellow of both the Australian Institute of Company Directors and Australian Institute of Management. She has served on several boards, including Tourism and Events Queensland and Women Chiefs of Enterprise, Australia.

Can I access the training at my own pace?

Absolutely. All our self-paced courses are available online anytime, so you can learn when it suits you – even during your quiet season or in between guests. You can ask a question at any time at the bottom of each lesson and we’ll get back to you super quick!

Are there live sessions or just recorded content?

We offer both! Join our live webinars and group tourism tech coaching sessions, or check out the recorded content at your convenience.