Ipswich Best of Brisbane Regional Experiences
February – June 2024
Guiding tourism operators to grow your business and deliver exceptional transformational experiences
Program Overview
The Brisbane Economic Development Agency has partnered with Tourism Tribe to offer this fully funded Ipswich Best of Brisbane Regional Experiences to assist tourism businesses in Ipswich to provide exceptionally transformative experiences. By fostering positive word-of-mouth about Queensland, this program aims to draw more visitors to regional experiences, enhance spending, and expand market share.
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Developed collaboratively with the state’s Regional Tourism Organizations, the Queensland Tourism Industry Council, and the Department of Tourism, Innovation and Sport, the program identifies and acknowledges those experiences that most effectively encapsulate the spirit of Queensland and deliver consistently outstanding customer experiences.
Tourism Tribe provides one-on-one coaching to each participant, where coaches will help operators to develop an action plan and implement recommendations relevant to their business to create outstanding experiences for their visitors and guest.
Privacy notice
Any information collected by Tourism Tribe on behalf of Brisbane Economic Development Agency about you and your business will be used solely for the Best of Brisbane Regional Experiences. If your application to be part of the program is unsuccessful, all information collected will be destroyed.
Program Dates
- February: Successful applicants are notified
- Late February: 1st coaching session scheduled by coach
- 12 June: all coaching sessions completed
What’s included
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One on one coaching sessions
Liz Ward
Liz is the co-founder of Tourism Tribe and a recognised expert in business strategy and digital transformation, with over 25 years' experience across large and small businesses. Today, she is focused on helping tourism operators understand how AI is reshaping marketing, from automating repetitive tasks to using AI-driven insights to find the right customers at the right time.
As a coach, Liz brings big-picture thinking to every conversation. She helps operators map their objectives, identify their ideal customers, and spot opportunities where AI and smart digital strategy can give them an edge. She is highly sought after as a presenter, mentor and workshop trainer.
Tourism Tribe launched in 2015 and now supports over 1,600 tourism operators across Australia and the world. It was recognised in the Queensland Tourism Industry Innovation Awards (2016) and the UNWTO Innovation Awards (2015).
Liz is also Managing Director of Digital Coaching International, a network of specialists who guide businesses through digital and AI transformation of their marketing and operations.
Liz is a Fellow of both the Australian Institute of Company Directors and Australian Institute of Management. She has served on several boards, including Tourism and Events Queensland and Women Chiefs of Enterprise, Australia.
Can I access the training at my own pace?
Absolutely. All our self-paced courses are available online anytime, so you can learn when it suits you – even during your quiet season or in between guests. You can ask a question at any time at the bottom of each lesson and we’ll get back to you super quick!
Are there live sessions or just recorded content?
We offer both! Join our live webinars and group tourism tech coaching sessions, or check out the recorded content at your convenience.