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Bundaberg AI Industry Capability Program

June to August 2026

Helping Bundaberg Region tourism operators build AI readiness and digital capability through a hands-on workshop, individual assessment, and tailored one-on-one coaching.

Program Overview

Bundaberg Tourism has partnered with Tourism Tribe to deliver this subsidised AI Industry Capability Program, designed to help Bundaberg Region tourism operators understand where they stand in the AI-driven marketplace and take clear, practical action to improve their visibility and competitiveness.

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The shift to AI-driven discovery is already changing how travellers research, compare and book experiences. Operators who adapt early are seeing real benefits: improved visibility in AI-generated recommendations and increased enquiry volumes. This program is a step-change from traditional digital training. It is a hands-on AI readiness accelerator designed to keep Bundaberg operators visible and competitive in an AI-driven travel purchase journey.

Through a three-stage approach — a practical in-person workshop, an individual AI and Digital Engagement Health Check, and personalised one-on-one coaching — each business will receive specific, prioritised recommendations and the support needed to act on them.

Program Highlights

In-person Workshop

A half-day, face-to-face group session to be held mid-June 2026. This session sets the foundation for the program and ensures all participants understand the context and opportunity.

Topics covered:

  • What has changed in the travel purchase journey
  • How AI is influencing visibility and bookings
  • What matters now for tourism businesses
  • Overview of the assessment process and expected outcomes

You will leave with a clear picture of the AI landscape and what you need to prioritise for your own business.

AI and Digital Engagement Health Check™

Each participating operator receives a tailored individual assessment combining:

  • AI readiness and visibility review
  • Website and digital presence evaluation
  • Assessment of key marketing fundamentals required for AI responsiveness

Each business receives a written report with clear, prioritised recommendations and practical, actionable insights. Reports are designed to be shared with your own team or external providers such as web developers and marketers.

One-on-One Coaching

This is where the real value is delivered. Each operator receives two hours of dedicated coaching to:

  • Walk through their report in detail
  • Clarify priorities and quick wins
  • Receive step-by-step guidance on implementation
  • Address individual business challenges

Participants will also be directed to relevant Tourism Tribe resources to support their ongoing learning after the program.

Who Should Apply

This program is designed for tourism, hospitality and experience-based businesses in the Bundaberg Region who want to:

  • Understand where they stand in the AI-driven travel marketplace
  • Improve their visibility in AI-generated search recommendations
  • Receive a clear, prioritised action plan specific to their business
  • Build confidence and capability with AI tools and digital marketing

Places are limited. Priority will be given to businesses with an active website who can commit to participating in all three program components.

Bundaberg Tourism member pricing:

  • Platinum Members: FREE
  • Gold Members: $50
  • Silver Members: $100
  • Bronze Members: $200
  • Visitor Services: $300

Privacy notice

Any information collected by Tourism Tribe on behalf of Bundaberg Tourism about you and your business will be used solely for this program. Your details will be shared between Bundaberg Tourism and Digital Coaching International Pty Ltd trading as Tourism Tribe.

Program Dates

  • 29 May: EOI close and participant selection
  • 15 June 2026: In-person kick-off workshop, 9:30am–12:30pm, Bundaberg School of Arts Building
  • Early July 2026: AI & Digital Engagement Health Check
  • July – August 2026: One-on-one coaching (after school holidays)
  • All coaching sessions completed by 15 August, 2026

What's included


  • AI & Digital Engagement Health Check

  • 2 one on one coaching sessions

  • 1 workshop

Fabienne Wintle

Fabienne is the co-founder of Tourism Tribe and a leading digital strategist who has helped Australian and European tourism businesses adapt through every major technology shift, from websites and broadband to social media, platforms and AI. In 2007, she launched Untangle My Web, delivering face-to-face digital training to operators across every state, many of whom were still taking their first steps online.

Recognising that operators needed ongoing support, not one-off training, Fabienne went on to build one of Australia’s first online business communities in 2009, laying the foundation for what is now Tourism Tribe. She has trained thousands of operators across Australia and authored the national award-winning ATDW Tourism e-Kit, which achieved more than 300,000 downloads.

Fabienne is known for turning emerging technology into practical systems. When AI accelerated, she didn’t just talk about it. She built and deployed more than 50 autonomous AI agents across Tourism Tribe’s business operations within 18 months, giving her rare hands-on experience in applying AI to real business workflows.

She is also the founder of Velluto.health, an AI-native medical platform being used with clinicians and real patients in general practice settings. This gives her a practical view of how AI can support service businesses, improve operations and change customer experiences.

Fabienne co-hosts Tourism Tribe’s podcast with Liz and hosts the YouTube show Still Here Next Year, exploring where business, technology and AI are heading next. She holds master’s degrees in Tourism from Griffith University and Information and Communication Systems from the University of Geneva.