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Improving Your Tourism Business’ Imagery

The foundations you absolutely need to maximise your results with images and video!

 

digital courses for tourism

 

2 hours

+ exercises and implementation

Self-paced

+ Interactive support

Course certificate

Upon completion

Suitable from

All levels level

The images and video you use to represent your business online as a key part of the impression you have upon your audience. Whether it’s on your website, your social media channels or anywhere online, the photos and videos of your business, your products and your team should be an accurate visual representation of your brand in order to facilitate a connection with your target audience online. This course will take you through the basics of working with images and video the best way you can. You'll learn tips about DIY photography for your business, how to work with photographers to get the best results, how to optimise images for use on your website, where to source images and video and how to upload videos to YouTube, embed them on your website and in your ATDW listing.

$55.00

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Course topics

  • Editing and resizing your images
  • The best programs to edit your images
  • Where to get royalty free stock images
  • How to optimise your images for SEO
  • Setting up an image strategy (website, photo sharing, competition, copyright)
  • Images case studies
  • How to choose a photographer
  • What to expect and consider when working with photographers
  • What kind of images you need for online platforms and relevant requirements (e.g. website, Google Street View, OTAs, social media, ATDW, etc)
  • Basic DIY photography tips; advice on when it’s possible and most suitable to get behind the lens

Course outline

Course Content

Expand All

 

Testimonials

“You don’t know what you don’t know’ is never truer than the endlessly morphing world of digital marketing. It has been an honour to receive guidance from Despina Karatzias, who possesses a rare balance of personable emotional intelligence and great business instinct. Thank you.
  • Workshop (in a physical location)
  • Despina Karatzias
  • City of Ballarat Mastering Digital Marketing Program
Linda Franklin_artist
I’m really looking forward to the gains I can already see I’ll make through participating in this program. After 10+ years, to finally have my search console set up and providing valuable keyword insights is empowering. I never thought I’d be so excited about refreshing my website content!
  • Live online workshop
  • Fabienne Wintle, Liz Ward
  • No program (individual purchase)
Jetty Road Retreat
I thought Despina was very knowledgeable and passionate about the topics covered. Her real-life experiences and those of others she has helped have given her a great insight and understanding of the real and present risks of different crisis’s that can affect any business. She was able to empower us in a short time and provide us with steps to take to start reviewing our business more effectively to reduce risks.
  • Workshop (in a physical location)
  • Despina Karatzias
  • Discovery Coast Tourism Crisis Management Program 2023
H&M Productions
A fantastic introduction to the validity of using Tik Tok in our business. Have already commenced applying what I learnt. Thank you very much!
  • Live online workshop
  • Despina Karatzias
  • SA Tourism Consulting 2023
Woodsoak Wines
Molly was incredibly helpful, patient, understanding and supportive. She quickly honed in on where I needed help. I felt heard and somehow she managed to anchor me to where I needed to focus my attention on. An extremely valuable session overall. Thank you Molly!
  • Digital Engagement Health Check ™, Small group coaching session
  • Molly Dobbins
  • Destination Scenic Rim ATDW Program 2023
The French Garden
Love it, well done and thank you. It feels like you are genuinely helpful and everyone in your team has a generosity of spirit.
  • Live online workshop, Self-paced course
  • Emily Barry, Fabienne Wintle, Molly Dobbins
  • Destination New South Wales Digital Accelerator for Tourism: eMarketing Program 2023
Hawkesbury River Charter
I will comment further at the end of the course. Despina is brilliant by the way.
  • Coaching session, Small group coaching session
  • Despina Karatzias
  • City of Ballarat Mastering Digital Marketing Program
Everybody Knows Books
Emily was very helpful and gave special attention to all participants. Her advice has been helpful in applying content scheduling that ensures different content pillars are met.
  • Workshop (in a physical location)
  • Emily Barry
  • Visit Sunshine Coast - Digital Champions Program
Coolum Surf Club
Fabienne and Emily are incredibly knowledgeable, their delivery is so clear and easy to follow. Their insight to looking at businesses from a customer’s point of view has allowed me to change my focus and be more strategic in my approach to planning content.
  • Live online workshop
  • Emily Barry, Fabienne Wintle
  • Murray Regional Tourism Digital Champions
Mildura Airport
Happy to share
  • Digital Engagement Health Check ™, Live online workshop
  • Claire McCollum
  • VTIC Digital Coaching Program
Accessible Accommodation

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FAQs

Will i get instant access

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there videos in the course?

Our courses are a mix of video and text – depending on each lesson. 

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Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

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