Mastering TikTok for Tourism

Dive into the express lane of TikTok success: Craft impactful content, apply our step-by-step examples, and implement the perfect strategy from day one to turn lookers into bookers!


TikTok business account


1.5 hours

+ exercises and implementation


+ Interactive support

Course certificate

Upon completion

Suitable from

All levels level

Upon completing this course, you will learn insider strategies and proven content-creation techniques to resonate with your target audience, attract leads, and increase sales. This course has been meticulously designed to kickstart your journey in crafting captivating content, drawing from years of trial, error, and expertise in helping small businesses excel on TikTok. With actionable exercises and walk-through videos, you will have to confidence to grow your TikTok to 1,000 followers and then begin implementing a broader strategy to achieve overarching business goals. Gain the confidence to showcase your unique offerings, draw visitors, and shine in the competitive tourism industry on TikTok.


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Get this course, all our other courses and our full support when you join the Digital Academy

Course topics

  1. Harness the Power of TikTok: Unravel the secrets of TikTok’s algorithm, and dive deep into how this platform can boost your business visibility like no other.
  2. Clash of the Social Media Titans: Engage in an exhilarating comparison of TikTok, Instagram, and Facebook – Understand the strengths and weaknesses of each platform to strategise your online presence effectively.
  3. From Followers to Bookers: Transform your TikTok followers into loyal customers with proven conversion strategies – skyrocket your sales with a sprinkle of social media magic.
  4. Lights, Camera, TikTok: Master the art of content creation specifically tailored for tourism businesses – Create stunning visuals that will make viewers yearn to explore the world.
  5. Inspire and Conquer: Learn how to research and capture content ideas from other successful TikTok profiles – Pave your way to a top-performing page by learning from the best.
  6. The Social Media Symphony: Unlock the potential of multi-platform social media marketing – Amplify your TikTok success by synchronising your efforts across different platforms, maximising your overall digital footprint.


“You don’t know what you don’t know’ is never truer than the endlessly morphing world of digital marketing. It has been an honour to receive guidance from Despina Karatzias, who possesses a rare balance of personable emotional intelligence and great business instinct. Thank you.
Linda Franklin_artist
I’m really looking forward to the gains I can already see I’ll make through participating in this program. After 10+ years, to finally have my search console set up and providing valuable keyword insights is empowering. I never thought I’d be so excited about refreshing my website content!
Jetty Road Retreat
I thought Despina was very knowledgeable and passionate about the topics covered. Her real-life experiences and those of others she has helped have given her a great insight and understanding of the real and present risks of different crisis’s that can affect any business. She was able to empower us in a short time and provide us with steps to take to start reviewing our business more effectively to reduce risks.
H&M Productions
A fantastic introduction to the validity of using Tik Tok in our business. Have already commenced applying what I learnt. Thank you very much!
Woodsoak Wines
Molly was incredibly helpful, patient, understanding and supportive. She quickly honed in on where I needed help. I felt heard and somehow she managed to anchor me to where I needed to focus my attention on. An extremely valuable session overall. Thank you Molly!
The French Garden
Love it, well done and thank you. It feels like you are genuinely helpful and everyone in your team has a generosity of spirit.
Hawkesbury River Charter
I will comment further at the end of the course. Despina is brilliant by the way.
Everybody Knows Books
Emily was very helpful and gave special attention to all participants. Her advice has been helpful in applying content scheduling that ensures different content pillars are met.
Coolum Surf Club
Fabienne and Emily are incredibly knowledgeable, their delivery is so clear and easy to follow. Their insight to looking at businesses from a customer’s point of view has allowed me to change my focus and be more strategic in my approach to planning content.
Mildura Airport
Happy to share
Accessible Accommodation

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Will i get instant access

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there videos in the course?

Our courses are a mix of video and text – depending on each lesson. 

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