Search Engine Optimisation (SEO)
This training will provide you with a clear understanding of what SEO is, how it works and why it is important. You’ll learn which techniques and strategies are most effective for achieving a higher ranking in online search results and what SEO traps you should avoid.
Course topics
- Basic principles of SEO
- Making your tourism website Google friendly
- Selecting keywords for your tourism website
- How travellers are engaging with Google
- The most successful aspects of a good SEO strategy
- The SEO strategies that are NOT getting results
Curriculum
Guest
Rob King
Rob King – CEO, Kingthing Marketing (Tasmania). Rob King is one of those natural marketers – he just knows what works. After 26 successful years in the media, he left to help his wife, Beck King, with her growing marketing consultancy and has never looked back. Rob talks to small and medium tourism business every day and is well versed in the SEO challenges they face. Based out of Launceston, Tasmania, the Kingthing team of digital marketers and creatives are thinkers, explorers, sharers and doers. They offer marketing strategy, websites, graphic design and more.
Trusted by
Thousands of tourism businesses worldwide as well as leading tourism organisations
Testimonials
Excellent, as ever. Thank you, Fabienne, Liz, and Rob King. Cannot recommend Tourism Tribe training highly enough and will definitely be renewing my Membership in April.
I really enjoyed listening to both presenters. I just have to now start getting familiar with google and also see how our website rates. Just baby steps for me first off. BUT today I am spending the day taking images of new art and didgeridoos we have obtained in the last month so our website has products people are looking for. I will though put up a block about Manuel our guide for the cultural experience who is going to be on Australian story next Monday!!!! I think that rates a mention. Cheers
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FAQs
Will i get instant access
Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away
Are there videos in the course?
Our courses are a mix of video and text – depending on each lesson.