Search Engine Optimisation (SEO)

This course explains SEO from a customer's point of view.



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1.5 hours

+ exercises and implementation

with support

Course certificate
upon completion

Suitable from

Intermediate level
You don't have to be a tech whiz to understand how Search Engine Optimisation (SEO) can enhance website traffic, raise awareness, develop demand, authority, and trust. However, in order to gain these benefits, you must first grasp how SEO works. This course will provide you with a clear understanding of what SEO is, how it works and why it is important. You'll learn which techniques and strategies are most effective for achieving a higher ranking in online search results and what SEO traps you should avoid.  

Course topics

  • What is SEO and why do you need it?
  • Hiring an SEO professional
  • How search engines work
  • Research and planning
  • Writing
  • On-page optimisation
  • Off-page SEO
  • SEO checklist & action plan

Course outline


Will I get instant access?

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there any videos in the course?

Our courses are a mix of video and text – depending on each lesson. 


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