Short Online Course

Search Engine Optimisation (SEO)


This training will provide you with a clear understanding of what SEO is, how it works and why it is important. You’ll learn which techniques and strategies are most effective for achieving a higher ranking in online search results and what SEO traps you should avoid.

Course topics

  • Basic principles of SEO
  • Making your tourism website Google friendly
  • Selecting keywords for your tourism website
  • How travellers are engaging with Google
  • The most successful aspects of a good SEO strategy
  • The SEO strategies that are NOT getting results

1 hour

Warm-up session

The session provides a basic overview of the fundamental principles of SEO and gives you the tools to determine the level of visibility your business currently has online.
1 hour

1 hour

Expert panel session

Rob King, CEO of King Thing Marketing, is joined by Tourism Tribe co-founders Fabienne Wintle and Liz Ward to discuss what is most important when it comes to SEO for tourism businesses, how travellers are engaging with Google, the most successful aspects of a good SEO strategy and what traps to avoid.
1 hour

1 hour

Improving your search ranking workshop

This session breaks down what your website needs to have to rank well in Google search results. Learn the practicalities of structuring your website in a user and mobile-friendly way as well as how to use inbound links and keywords. This session also highlights the value of having news or blog content on your website as well as what content works and what doesn’t.
1 hour

40 min

Q&A session on SEO

Hear the answers to the most frequently asked questions about how to optimise SEO for tourism businesses.
40 min

Guest Presenters

Rob King

Rob King – CEO, Kingthing Marketing (Tasmania). Rob King is one of those natural marketers – he just knows what works. After 26 successful years in the media, he left to help his wife, Beck King, with her growing marketing consultancy and has never looked back. Rob talks to small and medium tourism business every day and is well versed in the SEO challenges they face. Based out of Launceston, Tasmania, the Kingthing team of digital marketers and creatives are thinkers, explorers, sharers and doers. They offer marketing strategy, websites, graphic design and more.

Trusted by

Thousands of tourism businesses worldwide as well as leading tourism organisations


Excellent, as ever. Thank you, Fabienne, Liz, and Rob King. Cannot recommend Tourism Tribe training highly enough and will definitely be renewing my Membership in April.

Carole McGibbon (Alex Beach Cabins and Tourist Park)

I really enjoyed listening to both presenters. I just have to now start getting familiar with google and also see how our website rates. Just baby steps for me first off. BUT today I am spending the day taking images of new art and didgeridoos we have obtained in the last month so our website has products people are looking for. I will though put up a block about Manuel our guide for the cultural experience who is going to be on Australian story next Monday!!!! I think that rates a mention. Cheers

Petrena Ariston (Top Didj Cultual Experience & Art Gallery)

Sign up and Start your course today


Will i get instant access

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there videos in the course?

Our courses are a mix of video and text – depending on each lesson. 

Stay current

We’ll keep you current on the latest digital tools and opportunities that will help you to remain competitive in the digital world.

Head office

Suite 1,
57 Woodfield Rd
Pullenvale QLD 4069 


Suite 101,
18-20 Victoria St
Erskineville NSW 2043


5 Molesworth St
Hawthorn East VIC 3123


120 Kenilworth Rd
Parkside SA 5063

Agnes Water

139 Bicentennial Dr
Agnes Water QLD 4677


36C Rte de St Cergue
1260 Nyon


Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

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