Short Online Course

Develop your Product


At their core, tourism businesses exist to create unforgettable experiences for visitors. Having a sound understanding of who your customers are, their journey and their expectations is foundational to creating the best product or service that you can. The better the experience is, the more likely they are to become repeat customers. Not only that, but they will become brand ambassadors, building your reputation and generating future business.

This course will equip you with the knowledge and tools you need to tailor your experiences to the needs and desires of your guests and help you to create great packages that will boost visitation your business and to your region.

Course topics

  • What is a tourism product package?
  • Packaging as a growth strategy
  • What are the steps involved and who should you work with?
  • Development of your package
  • Package promotion
  • Why are customers so important to your business?
  • Knowing who your customers are
  • Tracking your performance from their perspective
  • Aligning your business around the customer for real long-term results

Course content

45 minutes

Creating great packages tutorial

This written tutorial explains the basics of creating a package to improve your product appeal and conversion and to benefit your local partners and your destination.
45 minutes

1 hour

Blow your customer’s mind workshop

This workshop features a customer design specialist whose mission it is to help you to reconnect you to your customers. Learn to understand the needs, values & attitudes of travellers and how to develop your product with their satisfaction as the top priority and BLOW THEIR MINDS!
1 hour

Guest Presenters

Sueanne Carr

A globally accomplished strategy professional, Sueanne is passionate about connecting businesses with the ultimate reason they exist: their customers. Her impressive reach has transformed market-leading brands such as, Terry White Chemmart, PPQ, AVIS, Travelocity, Hays Recruitment, Visit Sunshine Coast + Tourism Queensland. With customer experience in her DNA, she is committed to transforming businesses + regions through aligning people, products + places. Her empathetic + decisive style breaks through business barriers, + brings everybody from the board room to the back office on the journey.

Liz Ward

Liz Ward CEO and Founder Tourism Tribe
Liz is a committed advocate for innovation in marketing and distribution and recognised expert in strategy with more than 20 years experience specialising in travel and tourism. Liz has pioneered many first-time digital transformation initiatives that have had lasting impacts including starting up the Australian Tourism Data Warehouse (ATDW) and being its CEO for over ten years. Liz is the co-founder of the innovative tourism online learning community, Tourism Tribe, which launched in July 2015 and is already providing online coaching and support to over 1,600 tourism operators around Australia and the world. Tourism Tribe was awarded in the Queensland Tourism Industry Innovation Awards in 2016 and in its inception in the UNWTO Innovation Awards in 2015.

Trusted by

Thousands of tourism businesses worldwide as well as leading tourism organisations


I will lap up anything Tourism Tribe offers by way of training. Your training is of a very high standard and consistently informative and on-trend for timely information. Thank you to you all.


Sign up and Start your course today


Will i get instant access

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there videos in the course?

Our courses are a mix of video and text – depending on each lesson.