Marketing automation

Master the essentials of automation to connect forms, emails, and data, streamlining your business processes and enhancing efficiency.



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+ exercises and implementation

with support

Course certificate
upon completion

Suitable from

Beginner level
Designed for tourism businesses looking to streamline operations and improve efficiency, this course will guide you through the fundamental concepts and practical applications of automation tools. You will learn how to set up automated workflows that connect forms, email marketing platforms, and data management systems, allowing you to save time and enhance customer satisfaction. You'll receive step-by-step guidance on creating forms using Elementor, covering the basics of adding and mapping fields and connecting forms to popular email marketing platforms like MailChimp and MailerLite. Learn how to configure actions after form submissions, such as collecting data, sending thank-you emails, and pushing information to email marketing platforms. Additionally, you'll dive into automating data transfers, learning how to use Zapier to automate the transfer of data between MailChimp and Google Sheets. The course includes instructions on configuring and testing zaps, mapping fields, and verifying data accuracy through practical demonstrations. By the end of this course, you'll be equipped with the skills and confidence to implement powerful automation workflows in your business. You'll understand how to connect various systems and automate routine tasks, saving you time and increasing your overall efficiency. This course will empower you to harness the full potential of automation, transforming the way you manage your business operations.

Course topics

  • Understanding automation and its benefits
  • Key principles: triggers and actions
  • Step-by-step guidance on creating forms using Elementor
  • Adding and mapping fields in forms
  • Connecting forms to email marketing platforms like MailChimp and MailerLite using API keys
  • Collecting form data
  • Sending thank-you emails with dynamically populated fields
  • Pushing information to email marketing platforms
  • Using Zapier to automate data transfer between MailChimp and Google Sheets
  • Creating and configuring zaps
  • Mapping fields and verifying data accuracy
  • Setting up and testing forms and zaps
  • Ensuring seamless data flow between systems
  • Real-life case studies of automation in small businesses
  • Exploring additional tools and plugins for advanced automation
  • Connecting various systems
  • Automating routine tasks
  • Enhancing overall business efficiency

Course outline


Will I get instant access?

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there any videos in the course?

Our courses are a mix of video and text – depending on each lesson. 


Or sign up for the Digital Academy and access all our courses for free.
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