A digital marketing strategy is a roadmap of your overarching goals and objectives for marketing your business online. This includes your social media presence, website, mobile applications, SEO and online advertising. This training course will guide you through the process of mapping a strategy for your online marketing. We will guide you through working out your unique selling position (USP) and identifying your target market and the best distribution channels for your business. You will learn to set goals and track your performance so you can do more of what works and achieve a sustainable competitive advantage. We will be getting you thinking about your competitors, your objectives and your brand so that you can better engage with your ideal customers and meet them where they are: online! Learn to increase your efficiency and effectiveness in converting online visitors into real-life visitors.
- Identifying your business values and unique selling point (USP)
- How to do research and analysis
- Working out your goals
- Development of your marketing plan
- Working out an actions and activities schedule
- How to measure your success
- Tracking your performance with analytics
Digital marketing: the basics
Creating an effective digital marketing strategy workshop (part 1)
Creating an effective digital marketing strategy workshop (part 2)
Q&A session on digital strategy development
Thousands of tourism businesses worldwide as well as leading tourism organisations
As ever, Liz Ward is a powerhouse of information and guidance. Thank you again Liz!
Sign up and Start your course today
Will i get instant access
Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away
Are there videos in the course?
Our courses are a mix of video and text – depending on each lesson.