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A digital marketing strategy is a roadmap of your overarching goals and objectives for marketing your business online. This includes your social media presence, website, mobile applications, SEO and online advertising. This training course will guide you through the process of mapping a strategy for your online marketing. We will guide you through working out your unique selling position (USP) and identifying your target market and the best distribution channels for your business. You will learn to set goals and track your performance so you can do more of what works and achieve a sustainable competitive advantage. We will be getting you thinking about your competitors, your objectives and your brand so that you can better engage with your ideal customers and meet them where they are: online! Learn to increase your efficiency and effectiveness in converting online visitors into real-life visitors.
Course topics
- Identifying your business values and unique selling point (USP)
- How to do research and analysis
- Working out your goals
- Development of your marketing plan
- Working out an actions and activities schedule
- How to measure your success
- Tracking your performance with analytics
Curriculum
Guest
Liz Ward
Liz is a committed advocate for innovation in marketing and distribution and recognised expert in strategy with more than 20 years experience specialising in travel and tourism. Liz has pioneered many first-time digital transformation initiatives that have had lasting impacts including starting up the Australian Tourism Data Warehouse (ATDW) and being its CEO for over ten years. Liz is the co-founder of the innovative tourism online learning community, Tourism Tribe, which launched in July 2015 and is already providing online coaching and support to over 1,600 tourism operators around Australia and the world. Tourism Tribe was awarded in the Queensland Tourism Industry Innovation Awards in 2016 and in its inception in the UNWTO Innovation Awards in 2015.
Trusted by
Thousands of tourism businesses worldwide as well as leading tourism organisations
Testimonials
As ever, Liz Ward is a powerhouse of information and guidance. Thank you again Liz!
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FAQs
Will i get instant access
Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away
Are there videos in the course?
Our courses are a mix of video and text – depending on each lesson.