A digital marketing strategy is a roadmap of your overarching goals and objectives for marketing your business online. This includes your social media presence, website, mobile applications, SEO and online advertising. This training course will guide you through the process of mapping a strategy for your online marketing. We will guide you through working out your unique selling position (USP) and identifying your target market and the best distribution channels for your business. You will learn to set goals and track your performance so you can do more of what works and achieve a sustainable competitive advantage. We will be getting you thinking about your competitors, your objectives and your brand so that you can better engage with your ideal customers and meet them where they are: online! Learn to increase your efficiency and effectiveness in converting online visitors into real-life visitors.