Short Online Course

Google My Business


One-third of all searches on Google are now local searches (e.g. “family activities near me”) so it’s crucial to invest in your local search strategy! This course will show tourism operators how to make the best use of your Google My Business listing and what you need to do to rank higher in local search results. Featuring insight from Google insider Jean Magalhães, this course will help you wrap your head around the functionality of Google My Business in order to give your online presence a boost.

Course topics

  • Getting the basics right in your Google My Business listing
  • Additional configuration of Google My Business listing
  • Latest Google My Business product updates
  • Optimising your website for local search
  • How to rank higher in search results
  • Using inbound links to boost your listing
  • What are citations, NAPs etc?
  • What about reviews? How to get them.

30 minutes

Local search and Google My Business 101 tutorial

This tutorial provides information on how to get started with Google My Business and how to optimise your website for local search. From claiming your listing to seeking reviews; this lesson will help you establish your presence on Google.
30 minutes

1 hour

Google My Business panel discussion transcript

Jean Magalhães, the marketing manager for Google My Business, Australia and New Zealand joined Fabienne for a discussion about Google My Business. The transcript of this session has been transformed into a tutorial which covers some of the latest Google My Business product updates and insights into how the platform functions. The session also addresses some audience questions about the platform’s functionality and support options.
1 hour

1 hour

Google My Business workshop

This workshops session covers topics such as how to use inbound links to boost your ranking in local search results, how to make your website local-search friendly, best practice for seeking reviews and more!
1 hour

1 hour

Google My Business Q&A

This session provides answers to the most frequently asked questions about how to rank higher in local search and how to optimise your Google My Business listing.
1 hour

Guest Presenters

Jean Magalhães

Jean is currently the marketing manager for Google My Business in Australia and New Zealand. He has been at Google for over 6 years, working in the Sao Paulo and Sydney offices. During this time, he has been dedicated to supporting small and medium businesses to succeed online.

Fabienne Wintle

Fabienne (Fabie) is the co-founder and CIO of Tourism Tribe and has developed some of the best performing customer-facing websites and digital coaching programs in the tourism industry. Fabie is a digital strategist who excels in her field of empowering tourism professionals to make the most of digital technology in their business ventures. She is an advocate for digital self-sufficiency within businesses and her hands-on approach has enabled thousands of small and large business owners with the tools and knowledge to make a living from Tourism. Fabienne’s special blend of digital know-how, tourism knowledge, her training and coaching skills, ability to think outside the box and a natural gift for communication make her a sought after consultant, workshop facilitator and speaker in her field.

Trusted by

Thousands of tourism businesses worldwide as well as leading tourism organisations


It was excellent and I like that it is available to me where ever I am, so easily accessible to join in.

Glenys Mansfield (Sarina Sugar Shed)

Thanks Fabie! It was a useful & informative session. I have been suggesting to clients re ensuring their Google My Business listing is claimed, verified & updated - and this session helped with reinforcing this message & providing more info; for my own listing too ? Mel

Melanie Grevis-James (Our Planet Marketing)

Sign up and Start your course today


Will i get instant access

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there videos in the course?

Our courses are a mix of video and text – depending on each lesson.