Email marketing automation

 

 

2 hours

+ exercises and implementation

Self-paced

+ Interactive support

Course certificate

Upon completion

Suitable from

Beginner level

Every business, whether it has a physical or virtual presence, needs an email marketing strategy. For small businesses, email marketing automation is particularly important for jumpstarting the sales process, raising client awareness of the brand and increasing conversions. Automated email campaigns allow businesses to send personalised emails to potential and established customers alike that will guide them through your sales funnel without requiring hours of manual work. This short course will take you through the foundations of email marketing automation. We show you how to choose a suitable system and how to clean up, categorise and leverage your existing and future database. We also show you how to use automation to nurture your subscribers towards a sale and how automation can establish trust in your products and services.

$33.00

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Course topics

  • Why and when does email marketing work
  • Email marketing in a data-driven marketing environment
  • How email marketing fits in your overall marketing plan
  • What you need to put in place to be successful
  • The superpowers of automation and segmentation
  • The range of solutions available to you
  • Practical examples and templates to get you started

Testimonials

“You don’t know what you don’t know’ is never truer than the endlessly morphing world of digital marketing. It has been an honour to receive guidance from Despina Karatzias, who possesses a rare balance of personable emotional intelligence and great business instinct. Thank you.
Linda Franklin_artist
I’m really looking forward to the gains I can already see I’ll make through participating in this program. After 10+ years, to finally have my search console set up and providing valuable keyword insights is empowering. I never thought I’d be so excited about refreshing my website content!
Jetty Road Retreat
I thought Despina was very knowledgeable and passionate about the topics covered. Her real-life experiences and those of others she has helped have given her a great insight and understanding of the real and present risks of different crisis’s that can affect any business. She was able to empower us in a short time and provide us with steps to take to start reviewing our business more effectively to reduce risks.
H&M Productions
A fantastic introduction to the validity of using Tik Tok in our business. Have already commenced applying what I learnt. Thank you very much!
Woodsoak Wines
Molly was incredibly helpful, patient, understanding and supportive. She quickly honed in on where I needed help. I felt heard and somehow she managed to anchor me to where I needed to focus my attention on. An extremely valuable session overall. Thank you Molly!
The French Garden
Love it, well done and thank you. It feels like you are genuinely helpful and everyone in your team has a generosity of spirit.
Hawkesbury River Charter
I will comment further at the end of the course. Despina is brilliant by the way.
Everybody Knows Books
Emily was very helpful and gave special attention to all participants. Her advice has been helpful in applying content scheduling that ensures different content pillars are met.
Coolum Surf Club
Fabienne and Emily are incredibly knowledgeable, their delivery is so clear and easy to follow. Their insight to looking at businesses from a customer’s point of view has allowed me to change my focus and be more strategic in my approach to planning content.
Mildura Airport
Happy to share
Accessible Accommodation

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FAQs

Will i get instant access

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there videos in the course?

Our courses are a mix of video and text – depending on each lesson. 

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