Enhancing Accessibility in Tourism: A Guide for Small Operators

Empower your tourism business with digital inclusivity. Learn to optimise your website, social media, and Google Business Profile for accessibility, making every visitor's experience welcoming and accessible.



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2 hours

+ exercises and implementation

with support

Course certificate
upon completion

Suitable from

All levels level
In today's digital age, ensuring accessibility is not just a legal requirement but a critical component of inclusivity, especially in the tourism sector. Small tourism operators have a unique opportunity to lead by example by making their digital assets fully accessible to everyone, including people with accessibility needs. This comprehensive course is designed specifically for small tourism operators who wish to enhance their understanding and implementation of digital accessibility standards. Throughout this course, participants will learn the fundamentals of digital accessibility, focusing on practical strategies to optimise their websites, social media platforms, and Google Business Profiles. The goal is to empower operators to create an inclusive digital environment where information is readily available and accessible to all, including individuals with disabilities.

Course topics

  • Introduction to accessibility and its importance for tourism businesses
  • Key statistics on the benefits and impact of accessibility for attracting more visitors and bookings
  • Essential accessibility information to enhance your website
  • Example of accessibility FAQs
  • Best practices for making your tourism website accessible
  • Implementing accessibility on your social media platforms
  • Developing an actionable accessibility plan for your business
  • Curated resources and recommendations for free training specifically for tourism operators
  • Real-world examples of accessible tourism websites and social media profiles

Course outline


Will I get instant access?

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there any videos in the course?

Our courses are a mix of video and text – depending on each lesson. 


Or sign up for the Digital Academy and access all our courses for free.
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