WordPress: Learn how to use your WordPress website
Over the past 4 months, we’ve been running a whole training program for Queensland tourism operators, and what I have noticed is that about 95% of the businesses who attended run WordPress websites (imagine my excitement, as WordPress and I are like 2 peas in a pod).
Having built many sites on WordPress, incl. Tourism Tribe and our travel blog (that got us to travel for free around Australia), I tend to jump for joy every time I see a WordPress tourism website, because I KNOW THE POTENTIAL IT OFFERS FOR THEIR BUSINESS.
However, most of the Tourism WordPress sites I are the best-kept secrets, as businesses haven’t received any training on how to drive their awesome publicity machine!
Below are way too common key mistakes that I have seen whilst helping Tourism Operators with their WordPress website:
Mistake 1 – There is no SEO Plugin or the SEO plugin (YOAST) isn’t configured. THIS will make sure your website is the best-kept secret ever. What a waste of your dollars.. Unfortunately, I have only seen 2 websites over the past 80 coaching sessions where the web developer had actually configured YOAST and showed the operator how to use it.
Mistake 2 – Forgetting to update your WordPress core and plugins: unless you have a care package with your web developer/host/ WP guru, it’s highly likely that you forget to update. This could cause major issues, including your site being hacked. Perhaps you’re trying to run the updates yourself, and you’ve seen some compatibility issues even?
Mistake 3 – There is no child theme (sounds technical right? keep on reading) – This is a huge mistake that I see so often and rings alarm bells when it comes to the level of knowledge of your web developer. (No child theme = risk of losing all customisation when you update your theme). When I encounter this in tourism businesses website I know too well that their most important online asset is in critical danger.
Mistake 4 – No backups are being done – or maybe backups are not sent to a third party site. This is often the case for operators who’ve changed web companies or stopped paying their web developers.
Mistake 5 – Images that are being uploaded are HUGE! You don’t need to upload billboard size images to your website 🙂 they take a very long time to load, ruin the user experience and just clog your server, resulting in extra cost.
Learn how to use WordPress properly
Based on the above and the number of emails I have received asking for WordPress help, I have decided to run a private group coaching program via videoconference and screen sharing for operators.
You will learn how to use and configure your WordPress backend so that you can stop wasting your time and get the bookings you deserve.
As a bonus, I’ll show you how to install Facebook Messenger Live Chat plugin (or Zendesk if you prefer) on your website – it’s an awesome option for those of you who don’t yet have Live Chat and want to double your website sales.
The coaching is limited to 6 tourism operators, and is made up of 2x 60 min web-based group coaching session.
I will send you a to-do list prior to the sessions to make sure you have full login.
Do you want to join? Sign up below
Sign up by completing this form
Look out for an email in your inbox.
I can’t do one of the dates, do I miss out?
If you cannot make one of the sessions you won’t miss out. All participants will be emailed the recording of all sessions and will be able to work through it at their own pace.
What time zones are the sessions?
All session timezones are Australian Eastern Standard Time (Brisbane).
Can I purchase this at a later date?
Yes – you will be able to access the recording.