Tourism Business Planning Immersion
Month of May 2019

This live course was delivered in May 2019, and has been recorded.
Tourism Tribe members can access the recordings here.
The self-paced course recordings is available for purchase for casual (pay-as-you-go) members.

Free for Tourism Tribe members
$44 for non-members (casual)

Do you have a simple yet effective business plan, operations manual and marketing plan?

At the core of any successful tourism business, is a comprehensive business plan. Anyone who owns or manages an organisation needs to have a clear outline of what they want to achieve, what their values are, who their customers are, and how they want to operate. Entrepreneurs who design and follow a business plan are twice as likely to succeed in their endeavour.

Creating and applying a business plan can seem like a time-consuming and challenging exercise, but the payoffs are worth the effort. Whether you are establishing a brand new business or if you think that it’s time to take another look at the structure behind your established business, this month’s training will help you to identify the most important aspects of laying the foundations for a healthy and thriving business in the tourism industry.

Through the sessions we will introduce you to creative processes and helpful tools to renew your value proposition to your ideal guests and step you through how to develop your business plan for 2019-20 so you’re ready to make next financial year your best year yet in business.

During the business planning immersion month, members can tap into the private Tourism Tribe support forums to address any issue that may not have been covered. Tourism Tribe experts will be on standby to answer your questions and share their tips with you.
FREE for Tourism Tribe Members
$44 for immersion topic sessions (non members)
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Week 1 – Business analysis workbook (20 min)

As a warm-up, we will provide a downloadable workbook that guides you through a do-it-yourself analysis of your established or anticipated business. The workbook will help you to identify internal and external factors that impact the success of your business and encourage you to think about possible strategies to make the most of your strengths, embrace business opportunities, minimise your weaknesses and deal with possible threats.

We’ll email you a link to the workbook once you have registered.

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Week 2 – Live Panel Session – Thursday 16 May 10:00am-11:00am AEST

Delivered by successful entrepreneurs and experienced business leaders, the panel will share their top advice for developing and improving your tourism business plan and traps to avoid. Whether you’re new to business management or operate a long-standing tourism organisation, this is the perfect opportunity to find out what works and apply it to your business.

Liz Ward
CEO of Tourism Tribe

Liz is a committed advocate for innovation in marketing and distribution and recognised expert in strategy with more than 20 years experience specialising in travel and tourism.  Over her successful career, Liz has created and implemented strategies and business plans that have played a pivotal role in establishing travel destinations and tourism businesses in the contemporary market place.

Liz has pioneered many first-time digital transformation initiatives that have had lasting impacts including starting up the Australian Tourism Data Warehouse (ATDW) and being its CEO for over ten years and co-founding the award-winning industry hub Tourism Tribe in 2015.

Sueanne Carr
Customer Strategy Superhero at Customer Frame

A globally accomplished strategy professional, Sueanne is passionate about connecting businesses with the ultimate reason they exist: their customers. Her impressive reach has transformed market-leading brands such as, Terry White Chemmart, PPQ, AVIS, Travelocity, Hays Recruitment, Visit Sunshine Coast + Tourism Queensland.

With customer experience in her DNA, she is committed to transforming businesses + regions through aligning people, products + places. Her empathetic + decisive style breaks through business barriers, + brings everybody from the board room to the back office on the journey.

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Liz Ward CEO and Founder Tourism Tribe
Photo of Sueanne Carr

Week 3 – Live Workshop – Friday 24 May 11:00am-12:00pm AEST

The live workshop will follow with case studies and step by step advice on the most important factors to consider when planning your tourism business.

Live workshop topics:

  • Clarifying your unique market value
  • Setting goals and developing strategies
  • Creating your one page strategy
  • Tools and templates to help you
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Week 4 – Q&A session – Friday 31 May 11:00am-11:45am AEST

The Q&A session is the final session and will ensure all participants have the ability to discuss what they have implemented during the month and get any remaining questions answered.

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Incredibly knowledgeable

What Katherine said about the Tourism Tribe Bundaberg & North Burnett marketing development program:

“Thank you to Liz and Fabienne for your methods, knowledge and energy in assisting our team to formulate our new website strategy. You are both incredibly in tune with the travel cycle and trends of the consumer, enabling us to vision and create a digital presence that has the ability to service and engage the visitor at every touch point”.

@Katherine Reid
Bundaberg North Burnett Tourism

Scroll down to Buy for $44 dollars (all immersion topic sessions)

If you are a premium Tourism Member make sure you Login prior to filling out the form so you receive this training for free.

If you want to sign up and receive this training for free, sign up here

Sign up by completing this form

Upon registration, you’ll receive an email confirmation in your inbox, access to the website assessment as well as your confirmation to the panel session, live workshop and Q&A session.


I can’t do one of the dates, do I miss out?
If you cannot make one of the sessions you won’t miss out.  All participants will be emailed the recording of all sessions and will be able to work through it at their own pace.

What time zones are the sessions?
All session timezones are Australian Eastern Standard Time (Brisbane). 

Can I purchase this at a later date?
All recordings will be made available to our Superstar and No Brainer members.  Join here

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