How to get your guests to hashtag your content on Instagram

This article teaches those in the business of Tourism how to get free publicity by showing their guests how to use hashtags.

Liz and I are presenting at the 2015 Tourism Summit in Bundaberg (Central Queensland) this week. My presentation is about how to save time by making your guests give you free publicity (using Instagram). I always get a lot of interest when I start to show tourism businesses how they can use technology to save time – so I thought that I’d share the key elements with you this week.

Instagram is a tool that allows you – or anyone – to post photos and short videos to the Instagram community. Fine I hear you say – I already know that. I know I have to use it, but I am running out of hours during the day. I totally agree with you on that one. What I want to show you is how you don’t need to use Instagram yourself – your clients are the ones who are going to use it and it will benefit you!

Why hashtags?

With Insta comes hashtags. It’s a weird word but it is oh so important. Without them, all that content disappears in a big black void, never to be seen again. Hashtags are actually one of the easiest ways for you to gather free content for your business – they are the magnet! This is how it works: when your guests snap pics of your business or your destination and post them on Instagram (using their own account), they have the ability to ‘label’ these images with what we call a hashtag. The hashtag groups them together under one label. If your guests don’t know your business’s hashtag and your destination’s hashtag, they the content they create won’t benefit you.

So, how do you I share my hashtags with my guests?

By now you would have realised that you must be familiar with at least 2 hashtags – your own and your destination’s one (that’s the one that will appear on your tourism organisation’s website). In order for this to work you need to share your hashtags with your guests.

Here is the crux – do not write your hashtag on your welcome letter (do you know anyone who actually reads those??). Write it where people can see it – or better even – let them know when they check in!
Here’s Elvis from the lovely 1770 Getaway sharing his hashtag with his guests – on the blackboard below the coffee machine.
getaway-elvis-1400w

 

You could also invest in Insta-flags like Agnes Water (QLD) did – in a few weeks they doubled their content for their region. Simple but effective.

insgaflag

Where do I display all that content?

Great, there is now a ton of pictures of your destination and your business on the internet. But how do you actually gather them in one place and showcase them on your website?

Using one of the many tools available online, you can easily pull that ‘feed’ (that’s the techie word for the content labeled with your hashtag) and display it on your website! You can do this on your own website however your tourism organisation is probably also doing it on their own website – showcasing your product and region.

It looks a bit like this:

bundaberg-hashtags

Where to learn more?

The Instagram course in TourismTribe.com is where you need to start – it also has a free, downloadable hashtag-slip for you to get started. Make sure you also pay attention to the forum posts at the bottom of the tutorial.
Have a great day!

PS: get back to us with your business and destination hashtags so that we can follow you!

FREEBIES: Grab your free resource + bonuses!

Pop your details below to download your free resource and our extra bonuses, which include cheatsheets, our Smart Tourism Marketing System email course and monthly grant funding opportunities! 

0 0 votes
Article Rating

How to get the best answer from our team

Be as precise as possible so that our team can provide you with the best answer. Use the below for screenshots/screenrecording and paste the link in your question. You will receive an email when we have responded to your question.

Subscribe
Notify of
guest
0 Questions
Inline Feedbacks
View all comments

Latest posts

How To Collaborate Using Blogger Outreach To Build SEO - photo of woman sitting at her laptop talking on the phone and smiling

How To Collaborate Using Blogger Outreach To Build SEO

Blogger outreach to build SEO is a powerful tool that many Search Engine Optimisation experts use to build high-quality backlinks, drive targeted organic traffic and build one’s brand.

Read More →
Creating a mentally healthy workplace - photo of hands from 6 people that are stacked on top of one another to celebrate the team

Creating a mentally healthy workplace

Maintaining a mentally healthy workplace is beneficial to everyone involved: owners, managers, employees… even customers have something to gain! This article explores some considerations when working on cultivating a supportive working environment for your team.

Read More →

Grab our Freebies

Click here to access a number of free checklists and resources available to Tourism Operators.

Brisbane
Head office

Suite 1,
57 Woodfield Rd
Pullenvale QLD 4069 
Australia

Sydney

Suite 101,
18-20 Victoria St
Erskineville NSW 2043
Australia

Melbourne

5 Molesworth St
Hawthorn East VIC 3123
Australia

Adelaide

120 Kenilworth Rd
Parkside SA 5063
Australia

Agnes Water

139 Bicentennial Dr
Agnes Water QLD 4677
Australia

Europe

36C Rte de St Cergue
1260 Nyon
Switzerland

aboriginal-flag

Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

© proudly brought to you by Digital Coaching International   ABN: 45 153 766 771 All prices are in Australian Dollars

Terms & Conditions  | Privacy Policy

0
Would love your thoughts, please comment.x
()
x