Liz and I are presenting at the 2015 Tourism Summit in Bundaberg (Central Queensland) this week. My presentation is about how to save time by making your guests give you free publicity (using Instagram). I always get a lot of interest when I start to show tourism businesses how they can use technology to save time – so I thought that I’d share the key elements with you this week.
Instagram is a tool that allows you – or anyone – to post photos and short videos to the Instagram community. Fine I hear you say – I already know that. I know I have to use it, but I am running out of hours during the day. I totally agree with you on that one. What I want to show you is how you don’t need to use Instagram yourself – your clients are the ones who are going to use it and it will benefit you!
With Insta comes hashtags. It’s a weird word but it is oh so important. Without them, all that content disappears in a big black void, never to be seen again. Hashtags are actually one of the easiest ways for you to gather free content for your business – they are the magnet! This is how it works: when your guests snap pics of your business or your destination and post them on Instagram (using their own account), they have the ability to ‘label’ these images with what we call a hashtag. The hashtag groups them together under one label. If your guests don’t know your business’s hashtag and your destination’s hashtag, they the content they create won’t benefit you.
So, how do you I share my hashtags with my guests?
By now you would have realised that you must be familiar with at least 2 hashtags – your own and your destination’s one (that’s the one that will appear on your tourism organisation’s website). In order for this to work you need to share your hashtags with your guests.
Here’s Elvis from the lovely 1770 Getaway sharing his hashtag with his guests – on the blackboard below the coffee machine.
You could also invest in Insta-flags like Agnes Water (QLD) did – in a few weeks they doubled their content for their region. Simple but effective.
Great, there is now a ton of pictures of your destination and your business on the internet. But how do you actually gather them in one place and showcase them on your website?
It looks a bit like this:
Where to learn more?
PS: get back to us with your business and destination hashtags so that we can follow you!