Digital Strategy Template

First published on November 28, 2016
Last updated on September 6, 2023
Use our free templates to help you develop a strategy that grows your online presence.

Do you have a plan to make the most of your online presence?

Failing to plan is planning to fail

At Tourism Tribe we’ve run into so many tourism businesses who don’t have a solid plan to tackle their online presence. Whilst ad hoc Facebook updates may work for a while, having a plan of action is the best way to get the highest return from your web presence.

We’re aware that coming up with a ‘digital strategy’ can be daunting and many of you may not know where to start. So we’ve taken the lead and created the templates for you.

We have 3 options for you to choose:

  • A traditional, Word-based digital strategy template
  • A simple social media calendar template
  • And our favourite, an online, collaborative tool that allows you to get your team to work in harmony

1. The traditional Word-based digital strategy template

This template is fully comprehensive and goes through basic assessment of your target market, customer personas, partners etc in order to come up with a sustainable digital strategy.

Recommended use:

  • Download it from here (note: you will need to click the download button once you get to Dropbox)
  • Go through it with your management team
  • Share the results with your whole team
  • This is your strategic plan that will guide you on the digital activity you will roll-out over the next 12 months

2. The simple social media calendar

Do you already know which platforms your customers prefer and what type of content they’re most likely to engage with? Then head straight to our social media calendar.

Recommended use:

  • Download it from here (note: you will need to click the download button once you get to Dropbox)
  • This is a calendar in an Excel workbook to assist you and your team to plan social media activity on a monthly basis
  • Use the first sheet to plot events and key features of the month for your business and the destination
  • Use the second sheet to collect ideas for content
  • Use the remaining sheets to plan your posts for each platform

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Tourism Tribe

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