Your online reviews are often the first thing a potential guest reads before deciding whether to book. A handful of bad reviews or, worse, no reviews at all can cost you bookings every week without you even knowing it.
This course covers the fundamentals of online reputation management. Where your reviews live, how they influence booking decisions, and what most operators get wrong when responding to feedback. You’ll learn how to handle negative reviews without making things worse and how to encourage more positive ones.
From there, you’ll build a strategy for managing your reputation across Google, TripAdvisor, Facebook and other platforms. You’ll also learn how to use social proof in your marketing. Real tactics to turn your guest feedback into one of your strongest selling points.
Course Content
Online reputation management | fundamentals
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Online reputation management | strategy
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Online reputation management | tactics
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