Tourism Tech Marketing Blog for Operators and Destinations

Get practical insights, fresh ideas, and proven tools to help tourism operators succeed in a digital world. At Tourism Tribe, we share what works—so you can spend less time guessing and more time growing.

Liz Ward with the Granite Belt Wine and Tourism 'Social Media in the Age of AI' workshop series participants.
Granite Belt tourism operators boosted their social media skills and confidence with AI tools in this hands-on Social Media in the Age of AI training program.
Word on image of meteor like flash say How AI Search is Rewriting Tourism Marketing in Australia
Google’s new AI Mode is changing how travellers plan and book. Instead of clicking through websites, people now get personalised itineraries and recommendations directly in search. DMOs are losing visibility in the inspiration phase, while operators with strong Google Business Profiles are being surfaced at the booking stage. To stay visible, DMOs and operators need AI-ready content, structured data and authentic local storytelling.
Your About Us page is more than your story! It’s where guests decide to trust and book with you. This guide shares practical tips and a simple wireframe to help you create a page that connects.
How to Optimise your Google Business Profile.
Optimise your Google Business Profile for AI and local search. Learn how reviews, categories, photos, and Maps clicks influence visibility and bookings.
Fabienne and Liz unpack how AI is changing the social media game for tourism businesses. They reveal why authentic storytelling, community engagement, and consistency are now the keys to standing out in an AI-driven world.
How to use AI sustainably for Tourism Businesses.
A guide for tourism businesses: how to use AI more sustainably with practical tips, greener models & conscious choices.
Liz at Elevate 2025 run by the Indigenous Art Centre Alliance (IACA).
Tourism Tribe supports IACA’s Elevate 2025 program in Cairns, empowering Indigenous Art Centres with digital skills relevant in Australia, Canada and globally.
Reddit, an untapped gold mine for tourism businesses.
Reddit is showing up in AI search results. Here’s why tourism businesses should pay attention - and how to use Reddit to boost visibility.
Save hours each month! Learn how to use Canva and AI to bulk create on-brand tourism social media posts using reviews, FAQs, and more.
Image showing a tourism operator being interviewed by a travel show host.
How to get featured on top Australian travel TV shows, radio, and podcasts in 2025. Includes direct media contacts, pitch tips, tourism board emails, and sample scripts.
Tourism Tech Session: Topic - how to write excellent tourism FAQs and set them up on your website to be found by AI search.
Learn how to build smart FAQs that boost bookings and get found in AI search using GEO, schema markup, and real questions from your visitors.
FAQs - every tourism website's superhero.
Smart FAQs help your tourism business get found in AI search, build trust and boost bookings. Here’s how to write them right.
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