Why video content is important to your tourism business

Last updated on June 13, 2025

Watch this 3 minute video to see why you should use video and images to promote your tourism business.

Liz Ward talks to Mia from Killafish productions, specialists in video productions for the tourism industry.

What are your tops tips for image and video production for a tourism business?

It’s important to get your content out there, using Social Media
Your videos and images don’t have to be perfect
Videos give people so much information about your business and location
Use video and images to show off your location
Highlight the activities guests are likely to experience
You can do it all on your phone
Video provides a more realistic view
Social media is an effective mechanism to share and tag video content
Your audience is actually doing your marketing for you
It’s free so why not take advantage of it

For the full story watch the video below

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Fabienne W

Fabienne Wintle is Chief Digital Strategist and is an advocate for digital self-sufficiency, having empowered thousands of small businesses with the knowledge and tools required to make a living from tourism. Her special blend of digital know-how, tourism knowledge, coaching skills and a natural gift for communication make her a sought-after consultant, workshop facilitator and speaker. She lives on Australia's Southern Great Barrier Reef in Agnes Water, Queensland where she volunteers her time to help local businesses use the internet.

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