Make Facebook Work for your Business

Facebook’s reach has changed, and what worked five years ago doesn’t work now. If you’re still posting the same way and wondering why nobody’s engaging, it’s time for a new approach.

This course covers the fundamentals of Facebook for tourism. How the algorithm decides what to show, what types of content get engagement, and how to set up your page so it works as a proper marketing channel. You’ll learn what to post, when to post, and how often.

Then you’ll build a content strategy and work through the tactics that make Facebook deliver results. Organic reach, community management, Facebook Groups, events and content planning. Practical steps to turn your Facebook page from a time sink into a tool that actually brings in business.