Case Study: Murray River Paddle Steamers

Client Brief

To grow direct bookings by improving GA4 tracking, SEO setup, and website usability, enabling the business to independently manage and optimise its online presence for higher conversions.

Key Deliverables

• • Establishment of full Google Analytics 4 (GA4) tracking for data-driven decision-making.
  • Integration of lead generation and purchase tracking within GA4, along with a framework for the business owner to continue setup independently.
  • SEO recommendations and fixes to improve search engine visibility and drive more traffic to the website.
  • Usability enhancements to ensure a seamless user experience and maximise conversions as traffic increases.
  • Conversion Rate Optimization (CRO) improvements, including quick fixes and the development of a comprehensive lead generation strategy.

Outcome

The new strategy will enable the client to significantly increase direct bookings, enhance their website’s functionality and search engine visibility, and maintain control over their online presence with advanced analytics and continuous optimisation.