Fabienne Wintle

Founder & CIO
Fabie is one of the founders of Tourism Tribe and has developed some of the best performing customer-facing websites and digital coaching programs in the tourism industry. She is a digital strategist who exceeds in her field of empowering business owners and their staff to make the most of digital technology in their business ventures. She is an advocate for digital self-sufficiency within businesses and her hands-on approach has enabled thousands of small and large business owners with the tools and knowledge to make a living from Tourism. Fabie’s special blend of digital know-how, tourism knowledge, her training and coaching skills, ability to think outside the box will transform the way you think about digital marketing.

Tech skills

  • Web development and WordPress integrations: WordPress & WooCommerce and FooEvents(expert), Elementor Pro, Gutenberg, WPFusion, Geodirectory
  • Ecommerce: WooCommerce, Shopify, Wix, Squarespace and other CMSs, Humanitix, Eventbrite
  • SQL, PHP, CSS
  • Email marketing: ActiveCampaign (expert), Keap, Hubspot, FunnelKit, MailChimp, Mailerlite
  • Google Workspace, Zapier, Automator, Uncanny Automator
  • Google Sheets/ Excel (expert)
  • Google Analytics, Google Tag Manager, Google Search Console, GTM4WP plugin
  • Databases and integrations: BigQuery, LookerStudio

Fabienne has developed some of the best performing customer-facing websites and digital coaching programs in the tourism industry. She is also the co-founder of the worldwide digital phenomenon, Tourism Tribe, which has an online community of 1,500 businesses.

Recent projects have included:

  • Development of the Tourism Tribe genuine peer to peer online platform
  • Development of the Tourism and Events Queensland Social Media Criteria for the Best of Queensland project
  • Development of an online health check and raking model to benchmark the digital maturity and effectiveness of destinations and tourism business
  • Implementation of a digital capability training program across 10 destinations in Queensland
  • Digital strategy and capability building program for 300 Northern Territory businesses http://www.TourismTribe.com/Digital-Leap
  • Development of the Digital Business Scorecard and Training Program for the Department of Digital Economy in Queensland www.business.qld.gov.au/running-business/it/digital-scorecard

Fabienne holds a Bachelor and Masters in Information & Communication Systems (University of Geneva, Switzerland), a Masters in International Tourism & Hospitality Management (Griffith University, Australia), a Certificate IV in Training & Assessment and a Certificate IV in Small Business Management. She was also awarded Young Achiever of the Year – Queensland Tourism (2010) and received the Griffith University Business School Young Outstanding Alumnus Award (2011).

Fabienne has been a director on several boards, including Queensland Tourism Industry Council and is currently Vice President of Discovery Coast Tourism and Commerce. Fabie is also a Queensland Digital Champion (Queensland government).

Fabie practices what she preaches, living a balanced connected lifestyle in the beachside community of Agnes Water/1770 (Central Queensland), with her head in the digital world and both feet firmly planted on the sandy ground.

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