Claire McCollum

Coach & Strategist
With having spent her working life in the travel industry, Claire has extensive experience with understanding the customer journey from all facets.

Claire is Tourism Tribe’s Coach and Digital Strategist. She has extensive experience in the tourism industry working for tour and accommodation operators in guiding and marketing roles and now provides confidence and capability building to tourism operators through training and coaching.

A major part of Claire’s role is to work with clients to develop content marketing strategies, blog updates and social media plans.

Claire worked as a tour guide both Kakadu (8 day tours) and in the Kimberleys for two years. She’s also been wearing the Marketing and Business Manager for Gibson’s Pet Friendly Accommodation for the past 5 years five years where she transformed that business to a fully self-sufficient, online business. Claire migrated the entire operational systems and marketing to digital and cloud-based platforms, driving efficiencies and sales and making the business systems available remotely at any time.

Claire is very well-travelled, both overseas and in Australia and has lived in every state except for South Australia and Tasmania!

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