Claire is Tourism Tribe’s Coach and Digital Strategist. She has extensive experience in the tourism industry, working for tour and accommodation operators in guiding, marketing, and management roles. She now empowers tourism operators by building their confidence and capabilities through training, coaching, and business support.
A significant part of Claire’s role involves collaborating with clients to develop strategic content plans, tourism business proposals, digital marketing strategies, and social media frameworks—helping operators improve visibility, grow sustainably, and make smart decisions backed by digital tools.
Claire’s hands-on experience includes working as a tour guide in Kakadu (8-day tours) and the Kimberleys for two years. For the past seven years, she has served as the Marketing and Business Manager for a Queensland-based accommodation business, where she transformed the operation into a fully self-sufficient, online business. Claire migrated all systems and marketing to digital and cloud-based platforms, improving efficiency, increasing sales, and allowing remote access at any time.
In 2023 and 2024, Claire was invited to join the judging panel for Tourism NT’s prestigious Brolga Awards.
She is well-travelled, both internationally and across Australia, and has lived in every state except South Australia and Tasmania.
Astra Pro and Elementor Pro offer a powerful, customisable website solution that’s easy to manage—no coding required. This guide explains when to use Elementor Pro, such as for consistent layouts, and provides helpful video tutorials to get started and take full control of your site.
We show you where to start when it comes to making your tourism business accessible for people with a disability.
A positive online reputation is the absolute foundation of successfully marketing your business. Potential guests will use your online reviews to gauge the quality of your services and make decisions based on what others say and how you present yourself online.
Due to the time constraints that many business owners face, networking events are often overlooked. However, attending a networking event is a great way to meet like-minded businesses, get your business known in the community, and look for ways to collaborate and add value to other businesses that complement yours.
Our 5 step actionable guide that will help you update your TripAdvisor listing to uphold best practice examples.
How can a small business efficiently plan for their Social Media channels? Below we share a few handy ideas tips and tricks to help you minimise your time planning, sourcing and posting content for Facebook and Instagram and maximise your results.
