Marketing automation helps tourism operators do more with less—freeing up time while delivering a better customer experience. Whether you’re setting up email sequences, connecting your booking system to a CRM, or automating replies to enquiries, this tag is your go-to hub for practical automation strategies.
Explore guides, tools, and case studies to help you implement automation across your marketing funnel—from lead capture to follow-ups, review requests, and re-engagement campaigns. Ideal for small teams who want to work smarter, not harder.
In this Episode, Liz Ward and Fabienne discussed ways to optimise follow-up efforts and lead generation at trade shows, such as ATE. Liz emphasised the importance of a CRM system and a dedicated trade page on the operator’s website, while Fabie suggested using automation and personalisation techniques to keep leads engaged. They agreed that technology […]
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The webinar focused on the power and potential of automation for businesses, particularly in the tourism and small business sectors. Fabienne promised a comprehensive exploration of automation, including case studies and specific tools, aiming to make businesses more competitive and efficient online. The emphasis was on practical advice and actionable strategies, with a promise of […]
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This webinar, all about harnessing digital tools for business efficiency, suggested various strategies to optimise business operations using technology. The session began by emphasising the importance of cloud storage to ensure business continuity and efficiency. Participants learned about setting up email and calendar systems using tools like Google Workspace or Office 365, enhancing productivity with […]
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Embark on a journey through the latest trends shaping the tourism industry in 2024 with our Quick Win webinar. Tailored for tourism operators, this engaging session offers a deep dive into innovative strategies and time-saving tips to stay ahead in a rapidly evolving landscape. Discover practical insights and inspiration from peers and industry experts, all […]
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A video summary and transcript of the 27 July Group Coaching Call which focused on Email marketing automation, Facebook, Instagram, TikTok and our current Fast Track Program.
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Are you looking for new ways to nurture website visitors and convert them into paying customers? In this blog post, we break down the steps for creating an effective lead magnet and provide tourism business examples to inspire your own strategy.
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Email marketing – done right – is still one of the highest-converting online sales techniques. This article explains how to get better results from your email marketing efforts by sending tailored emails to a segmented database.
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