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Quick Win 24 – Short form video
Last updated on July 21, 2025
The webinar focused on enhancing skills in using short-form video for business purposes, primarily posting in social media platforms such as TikTok, Instagram Reels and also YouTube Shorts. Short form video has surged in popularity in the last few years and if businesses aren’t getting on board then they’re missing out on a massive opportunity to engage with their audience to build trust and show their offerings, not to mention reaching new potential customers. This webinar outlines the reasons that short form video has become so popular and what that means for tourism businesses – how they can leverage this form of customer engagement.
Julia and Claire outlined some key points and differences between TikTok, Instagram Reels and YouTube Shorts to ensure that you’re using each to for optimal engagement. They then went on to discuss video creation, sharing some key tips and tricks to creating engaging videos that resonate with your target market. Different video editing platforms were discussed along with some hints at how to navigate between them when adding audio to ensure that you’re on trend with your videos.
You can grab the handout here.
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Fabienne W
Fabienne Wintle is Chief Digital Strategist and is an advocate for digital self-sufficiency, having empowered thousands of small businesses with the knowledge and tools required to make a living from tourism. Her special blend of digital know-how, tourism knowledge, coaching skills and a natural gift for communication make her a sought-after consultant, workshop facilitator and speaker.
She lives on Australia's Southern Great Barrier Reef in Agnes Water, Queensland where she volunteers her time to help local businesses use the internet.