Email marketing automation
This short course will take you through the basics of email marketing automation and teach you how you can use it as a marketing tool in your business.
You know email marketing works, but finding time to write and send regular emails is a constant struggle. Email automation lets you set up sequences that run on their own, so the right message reaches the right person at the right time.
This course starts with the fundamentals. What email automation is, how it works, and which automations every tourism operator should have in place. Welcome sequences, post-stay follow-ups, re-engagement campaigns. You’ll learn what to automate first and why.
Then you’ll move into the strategy and tactics of building effective automated emails. Subject lines, timing, segmentation and content that gets opened and clicked. You don’t need to be a tech whiz. You just need a plan and the right tools.
Outcomes
Every business, whether it has a physical or virtual presence, needs an email marketing strategy. For small businesses, email marketing is particularly important useful for jumpstarting the sales process, raising client awareness of the brand and increasing conversions.
Automated email campaigns allow businesses to send personalised emails for potential and established customers alike that will guide them through your sales funnel without requiring hours of manual work.
This short course will take you through the basics of email marketing automation and teach you how you can use it as a marketing tool in your business.
Ready to get started?
Purchase now and take the next step for your tourism business.
Add to cart$33.00 inc. GST. 100% satisfaction guarantee.
