Course Outline

• Crisis preparedness fundamentals
  By the end of this lesson, you’ll understand the fundamental principles of crisis preparedness and communication for small tourism businesses. You’ll learn to identify different types of crises, create a tailored crisis management and communication plan, and ensure your team is fully trained to respond effectively. This knowledge will help you protect your staff, guests, and business reputation when unexpected challenges arise.
• Crisis preparedness strategy
  By the end of this lesson, you will have begun developing a tailored Crisis Management and Communication Plan for your tourism business using a practical workbook and real-world examples. You’ll identify your first line of defence, map out roles and responsibilities, and build your escalation framework so you can confidently respond to and recover from any crisis. This proactive planning will ensure you're prepared, not panicked, when the unexpected strikes.
• Crisis preparedness tactics
  By the end of this lesson, you’ll understand the key types of crises that can impact a tourism business and learn how to plan effectively for them. You’ll begin creating a crisis management and communication plan, identify your core response team, and understand how to train staff and communicate during a crisis to minimise disruption and protect your people, reputation, and operations.