Enhancing Accessibility in Tourism: A Guide for Small Operators
Empower your tourism business with digital inclusivity. Learn to optimise your website, social media, and Google Business Profile for accessibility, making every visitor's experience welcoming and accessible.
Â
2 hours
+ exercises and implementationSelf-paced
with support
Course certificate
upon completion
Suitable from
All levels levelEnhancing Accessibility in Tourism: A Guide for Small Operators
Empower your tourism business with digital inclusivity. Learn to optimise your website, social media, and Google Business Profile for accessibility, making every visitor's experience welcoming and accessible.
Â
2 hours
+ exercises and implementationSelf-paced
with support
Course certificate
upon completion
Suitable from
All levels levelWho is this course for?
Course Outline
- Accessibility | fundamentalsBuild a solid understanding of what accessibility means in a tourism context and why it’s important for your business. This lesson outlines common barriers for people will accessibility issues and highlights the benefits of creating inclusive experiences.
- Accessibility | strategyLearn how to plan and present your business’s accessibility information in a way that’s clear, inclusive, and easy to find. This lesson explores where and how to share accessibility details on your website, how to communicate transparently even if you’re not fully accessible, and links you to excellent examples from real tourism businesses.
- Accessibility | tacticsThis lesson explores the practical steps you can take to improve the accessibility of your business's digital presence. It includes how to structure your content for different needs, write effective accessibility FAQs, apply SEO strategies, meet web accessibility standards (like WCAG), create accessible social media content, and test your website using common tools and best practices.
Course topics
Meet your instructor
Claire McCollum
With having spent her working life in the travel industry, Claire has extensive experience with understanding the customer journey from all facets. Her experience has ranged from Tourguiding in the Kimberley Region in West Australia to managing an Accommodation business on the East Coast of Australia in Queensland, transitioning the entire business from an email inbox, direct deposits and a Html website, to a new live editable website, online bookings, email automation systems & online success with the customer journey. Claire knows how to translate her digital marketing knowledge to make it applicable to any business. She will get your motivational juices flowing and inspire you to reach your goals.
What tourism operators say about our courses
View all our testimonials here.
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FAQs
What does each course include?
Each course includes bite-sized lessons written in plain English, practical examples, templates, downloads, and real-world activities tailored to tourism businesses. Many courses also include handouts and bonus resources to help you take action straight away.
Who are the courses designed for?
They’re built for independent tourism businesses who don’t have the time, budget, or in-house expertise to keep up with digital trends. Whether you’re a solo operator or have a small team, you’ll find practical advice you can use immediately.
Who creates the courses?
Our courses are created by industry experts Fabienne Wintle and Liz Ward — both recognised digital strategists with decades of experience in tourism and small business development. They’ve worked directly with thousands of operators and are passionate about making digital skills accessible.
Are the courses up to date?
Yes — we continuously update our courses to reflect the latest changes in technology, consumer behaviour, and best practices. You’ll never be stuck with outdated tactics.
Are these courses used in official tourism programs?
Yes! Our training is delivered as part of digital upskilling programs across Australia, including initiatives by state and local tourism organisations. We’re trusted partners of industry leaders like TEQ, DNSW, and Tourism Australia, helping operators nationwide build sustainable, digital-first businesses.
How long will it take to complete a course?
Most courses take between 1 to 3 hours depending on the topic and how deep you dive into the activities. You can go at your own pace and revisit them any time.
What if I get stuck?
If you’re on a Digital Assistance Plan, help is just a click away — you can reach out via our tourism tech hotline or ask questions during the live fortnightly sessions. We’re here to support you, not just sell you a course.
Is this course included in the Digital Assistance Plans?
Yes — all of our individual courses are included in our Digital Assistance Plans. Instead of purchasing just one course, you can access every course, template, tool, and benefit we offer by joining a plan.
What’s the difference between buying a single course and joining a plan?
Buying a single course gives you access to just that course. But our Digital Assistance Plans give you everything — all current and future courses, our tourism tech hotline, fortnightly live tech sessions, templates, and more — for a better price.
Can I upgrade to a plan after buying a course?
Absolutely. If you decide to join a plan after purchasing a course, we’ll credit your course fee toward your plan — just contact us and we’ll organise it for you.
What kind of support do I get with a Digital Assistance Plan?
You’ll get access to our tourism tech hotline (like roadside assistance for your digital tools), fortnightly live sessions, and tailored advice to help you apply what you’ve learned in your own business.