Now is the time for digital reinvention in tourism regions

CEO, Liz Ward speaks on the benefits of online digital platforms for small tourism businesses at a conference in Vietnam.
First published on June 18, 2015
Last updated on February 9, 2022

Now is the time for digital reinvention in tourism regions

Managing Director of Digital Coaching International, Liz Ward, has presented tourism leaders in Vietnam this week with new ideas on how their regions can take advantage of the online world.

With 20 years experience in e tourism strategy and digital innovation and having lead the Australian Tourism Data Warehouse (ATDW) for over 10 years, the Mekong Tourism Forum invited Liz to their annual industry and government conference to share her knowledge on e Tourism.
Like so many regions across the world, the areas of the Mekong are populated with mostly small businesses offering unique and wonderful traveler experiences, but they are struggling to keep up with technology.

In Australia, the tourism industry is 50% less IT savvy than the average business owner and the gap between tech-savvy travellers and digitally ready operators is still growing, resulting in missed opportunities for the industry as a whole.

80% of travellers use the Internet to plan their holiday, but only 40% of tourism operators have optimised their websites for search and Australia is more advanced than other countries in terms of their digital industry programs.

For example, Australia is unique in having developed the national ATDW content distribution platform.

Liz explained to the audience that it’s urgent and important for regional tourism boards to reinvent their purpose and roles with digital at the heart of their strategies and that industry digital capability is critical to destination success in today’s market place.

There is wonderful opportunity today for regional tourism leaders to start with a blank sheet of paper and write their strategy from the ground up. Enabling every tourism operator with the knowledge and tools to attract, convert and engage their ideal guest will bring far more benefit in today’s world than taking a top-down approach. Yes the regional tourism boards need to provide leadership, but this should be facilitative, with focus on content co-ordination, commercial partnerships, analytics and very importantly, industry education on how to market and sell their products using digital tools, said Liz Ward.

It’s this philosophy that has lead Liz and her business partner, Fabienne Wintle who is regarded as Australia’s best small business digital coach, to develop global online learning hub, Tourism Tribe.

TourismTribe.com uniquely combines support, digital coaching and 64 online tutorials so that people who are in the business of tourism can access knowledge and support online and can share their learnings and experience, in one place. Tourism Tribe is open to the world for people who like to learn, teach and share.

For more information contact Digital Coaching International +61 419 578 200 or liz@digitalcoachinginternational.com

0 0 votes
How do you rate this?

FREEBIES: Grab your free resource + bonuses!

Pop your details below to download your free resource and our extra bonuses, which include cheatsheets, our Smart Tourism Marketing System email course and monthly grant funding opportunities! 

Ask a question and get answers

Be as precise as possible so that our team can provide you with the best answer. Use the below for screenshots/screenrecording and paste the link in your question. You will receive an email when we have responded to your question.

Subscribe
Notify of
guest
0 Questions
Inline Feedbacks
View all comments

Latest posts

Talking Tourism – We’re All Digital Marketing Landlords with Despina Karaztias

Our incredible Chief Navigator and General Manager Despina Karatzias sat down with Rachel Williams from the Talking Tourism podcast to talk all things digital marketing for small tourism businesses.

Read More →

Website Conversions | Increase Sales Using a Lead Magnet

Are you looking for new ways to nurture website visitors and convert them into paying customers? In this blog post, we break down the steps for creating an effective lead magnet and provide tourism business examples to inspire your own strategy.

Read More →

Group Support Call Summary – 10 January 2023

A video summary and transcript of the 10th January Group Coaching Call which focused on Instagram and Website.

Read More →
0
Would love your thoughts, please comment.x
()
x