Industry Training
Upskill your tourism operators. Grow your region.
We partner with DMOs, councils, and tourism organisations to deliver practical digital training programs that help operators get more bookings and stronger online visibility.
Trusted by tourism organisations across Australia
19
Years delivering training
5,000+
Operators trained
25+
Course topics available
5 stars
On our website and Google Business Profile
See it in action
Our programs in the field
Watch how we deliver practical, hands-on training to tourism operators across Australia.
What We Deliver
Training programs built for tourism
Every program is tailored to your region’s needs, your operators’ skill level, and your organisation’s goals. We deliver in-person, online, or blended formats.
Workshops & Training Programs
From one-hour sessions to year-long programs. Face-to-face workshops, interactive online sessions, and blended programs that combine group training with one-on-one coaching.
Coaching & Mentoring
Private sessions where our specialists work directly with individual operators to fix specific issues, set up tools, and build practical skills they can use straight away.
Digital Engagement Health Checks
Our 57-point “secret shopper” assessment reviews each operator’s website, Google Business Profile, social media, and listings.
Keynotes & Speaking
Engaging, practical presentations on AI in tourism, digital transformation, and destination development. Tailored for conferences, industry events, and regional forums.
Hear from operators in our programs
More operator stories
How It Works
From first conversation to measurable results
We design every program around your destination, your operators, and your budget.
1
We scope it together
Tell us about your region, your operators’ skill levels, and what you want to achieve. We’ll recommend a program structure and topics that fit.
2
We deliver the training
Workshops, coaching, health checks, or a blended program. Your operators get hands-on, practical sessions with our specialist team. All participants also receive access to our online course library and support resources.
3
You see the outcomes
We provide full reporting on participant progress, engagement, and results. You get board-ready data showing what changed and where the opportunities are.
Workshop Topics
Topics tailored to your region’s needs
All topics can be delivered as standalone workshops or bundled into a multi-session program. Here are our core categories.
AI and Digital Foundations
- The Changing Travel Purchase Cycle and AI Opportunities
- Digital Foundations for Smarter Tourism
- Optimising Your Online Presence for AI Search
- Make AI work for your tourism business
- Digital Champion 101
- Digital Champion 202
- Digital Champions
Website and SEO
- Make your website the best it can be
- Search Engine Optimisation (SEO)
- Local Search and Google Business Profile
- Mastering Blogging
- Google Analytics
- How to Maximise Your ATDW Profile (Australia only)
Social Media
- Social Media in the World of AI
- Make Facebook Work for your Business
- Create Effective Facebook and Instagram Ads
- Make Instagram work for your business
- Mastering TikTok for Tourism
- Live Chat and Facebook Messenger
- Canva
- Images and video
Marketing and Distribution
- Tourism marketing strategy
- Email marketing automation basics
- Online Reputation Management
- Online Distribution and Reservation Technology
- Creating great experiences and packages
Business Skills and Compliance
- Accessible Communication for Tourism Businesses
- Enhancing Accessibility in Tourism: A Guide for Small Operators
- Crisis Response and Business Continuity
- Crisis management and communication
- Successful Grant Funding
- Cash flow management
Trusted by tourism organisations across Australia
“The presentation Liz delivers on digital marketing is constantly rated very highly and participants often comment how relevant and important the information is for their work. I know first hand how engaged, enthused and committed Liz and the team are.”
Sharm Aboosally
International Projects Officer, Griffith University
“Liz’s presentation had every single one of our guests completely captivated. She spoke from obvious skill and experience. Our only regret was not booking her for a full day. We would highly recommend getting Liz or her team along for workshops or presentations.”
Clair Mudaliar
Manager, Eden Visitor Information Centre, NSW
“Her presentation was tailored to be relevant to our sector and very engaging, especially considering it was delivered completely online. Her up-to-date expert knowledge was hugely valuable to our attendees.”
Maigan Thompson
Communications Manager, Zoo and Aquarium Association
What program participants say
“Liz & team provided a highly engaging & personalised learning experience that provided a real step change for my understanding of the tourism industry. Beyond the knowledge, the program also identified and implemented…”
“It was an absolute pleasure working with Claire, she was very inspiring and motivating!”
“A fantastic program which was really beneficial to my helping me grow my business. The Tourism Tribe team have so much experience that they are ready to share. The one on one coaching sessions were invaluable, time…”
“This is definitely one of the best most help full coarse i have done and the one on one coaching sessions with Claire were very helpful”
“"The lead magnet can just sums up who we are. And I think more I read it, the more proud I become of what we've achieved over the years to where we are now. We very much had humble beginnings. And we're getting some…”
“Thanks so much to the team at Tourism Tribe for guiding me through such important aspects of Digital Marketing – I am so excited to be able to implement these new skills in our business!”
“The program has given me lots of practical knowledge in areas that I have not previously tried, especially email automation and lead magnets. The regular support calls and the workshops on specific topics really helped…”
“Well presented workshop, with concepts clearly delivered. Both my husband and myself have gained very useful knowledge”
“Thanks a clear & concise presentation on GA4.”
“This program that I have shown is exactly what I had been looking for the last two years or so. What I love about it is I can work at my own pace but have support whenever I have a question. And it really covers all the…”
“Although I've got a bit of technology experience in it, and all that sort of stuff. Just you know, all the networking in the, you know, the strategies you need to be successful at tourism. Yeah, when I saw it, I…”
“It's been a fantastic course, I know my objectives have been met, because I was given a concrete action plan, my site was assessed, and I told me exactly what's wrong with my site and how to fix it and how to go about it”
International
Work with us globally
Our programs have been developed for tourism operators in regional and remote areas as well as larger centres, which makes them ideal for global delivery.
How we deliver internationally
Our programs are designed so they work just as well for teams outside Australia as they do at home. We deliver everything in flexible formats depending on what suits your region.
- Live online workshops
- Online 1:1 coaching
- Self-help on-demand resources
- Fully virtual capability programs for operators in multiple locations
All sessions include recordings, workbooks, practical templates and post-session support to help your operators put their new skills into action.
If your region prefers a staged approach, we can also design a custom program with planning sessions before the delivery and implementation support after the training.
Ready to upskill your region’s operators?
Tell us about your destination and goals. We’ll design a program that fits your budget, your operators, and your timeline.
Enquire
Start the conversation
Fill out the form below and our industry development team will be in touch.
FAQs
Common questions from program partners
Who are these programs designed for?
Tourism operators, visitor centre teams, local councils, and regional tourism organisations. We tailor programs for all skill levels, from beginners to experienced professionals looking to stay ahead of new trends like AI search and social media changes.
How do these programs help my destination grow?
By upskilling operators, you create momentum across the industry. Better digital presence means more bookings, stronger destination branding, and more bookable experiences visible online. When local operators succeed, the region thrives.
Can we choose specific topics for our program?
Absolutely. Every program is tailored to your region’s needs. We work with you during the scoping phase to select the topics, format, and delivery method that will have the most impact for your operators.
What size programs do you deliver?
We work with groups of all sizes. From small cohorts of 5 operators through to regional programs with hundreds of participants. Each program is scoped to your budget and goals.
How often should we run training?
We recommend annual or biannual programs, with ongoing digital support between sessions. The tourism landscape shifts quickly, especially with AI changing how travellers plan and book. Regular touchpoints keep operators current.
Do you provide reporting on outcomes?
Yes. Every program includes full reporting on participant progress and achievements. For health check programs, you also receive a regional overview showing where operators stand and where to focus next. All reports are board-ready.
Let’s build a program for your region
Every program is different because every destination is different. Talk to our industry development team about what would work for yours.