$2,750.00
Let us help
Related articles
How to Get Featured on Australian Travel Shows, Radio and Tourism Media (Updated Guide for 2025)
Last updated on August 6, 2025
At Tourism Tribe, we know how powerful media exposure can be for small tourism operators. Getting featured on a national travel show or podcast, or even mentioned in a state tourism board’s story can transform your visibility overnight. That’s why we’ve created this 2025-ready guide to the top Australian media platforms that accept travel-related pitches, from TV shows and radio to tourism bodies and podcasts.
Australian Travel TV Shows
(Currently Airing)
Use this as your go-to resource to amplify your story, get discovered by new audiences, and build credibility for your business.
Be sure to check our our pitch template below.
1. Getaway (Nine Network)
Australia’s longest-running travel program is still going strong in 2025. Perfect for visual, story-driven content.
Contact: support@nine.com.au or pitch through Nine Network.
2. The Great Outdoors (Seven Network)
Recently relaunched, this series highlights hidden gems and off-the-beaten-path experiences.
Contact: themorningshow@seven.com.au or submit via Seven Network.
3. Travel Guides (Nine Network)
A reality-style show where groups of everyday Aussies review destinations. Suits fun, immersive experiences.
Contact: Reach out via Nine Network.
4. Helloworld (Nine Network)
A glossy, curated travel series that returned in late 2024. Ideal for boutique and luxury experiences.
Contact: Via Nine’s branded content team.
5. The Great Australian Doorstep (7plus)
Australia’s longest running privately-owned Travel TV Show & Australia’s only national Travel Radio Show
Contact: sheree@greataustraliandoorstep.com
6. Experience Australia (7plus / Outdoor Channel)
A Tourism Australia–funded series focused on Indigenous-led and eco-tourism.
Contact: Pitch via Tourism Australia Media. and or media enquiries, contact:
Beau Mitchem, M: +61 413 254 708, E: bmitchem@tourism.australia.com
Experience Australia is using the footage provided to tourism operators by Tourism Australia as part of the National Experience Content Initiative (NECI) which was designed to support the recovery of the Australian tourism industry after the COVID-19 pandemic. NECI provided tourism operators across the country with high-quality marketing content, including videos and images, to help them better promote their experiences and attract more visitors. This initiative aimed to ensure that businesses have the resources to stand out in a competitive market and drive increased visitation, both domestically and internationally.
TourismTribe proudly helped roll out the NECI program by helping operators leverage the video content created by Tourism Australia.
7. Travel Oz (Seven / Online)
Adventure travel content featuring Australia’s wild places, including reef and rainforest.
Contact: Travel Oz website.
8. Pat Callinan’s 4×4 Adventures (Network Ten)
Off-road travel with a focus on rugged and cultural Australian journeys.
Contact: Via Ten Network or show producers.
ABC Radio Programs That Feature Travel Stories
1. Return Ticket (ABC Radio National)
A beautifully produced travel storytelling show that blends narrative, culture, and place.
Contact: Use the ABC RN Listener Enquiry or email abcpublicity@abc.net.au.
2. Passenger (ABC Classic & RN)
A poetic audio experience of travel and sound. Works well for storytelling with a cultural or emotional lens.
Contact: abcpublicity@abc.net.au
3. Other ABC Programs
Shows like Overnights and Life Matters occasionally feature travel stories. Pitch through ABC Contact.
Media Contacts for State and National Tourism Organisations
Tourism Australia
- Domestic: kmoore@tourism.australia.com, lseaton@tourism.australia.com
- International: internationalmedia@tourism.australia.com
- General: ask.us@tourism.australia.com
- Website: tourism.australia.com
Tourism and Events Queensland (TEQ)
- Editorial/media: lauren.gaynor@queensland.com or via IMATE agency
- Website: teq.queensland.com
Tourism Tasmania
- Media: media@tourism.tas.gov.au
- Corporate: corporate@tourism.tas.gov.au
- Website: tourism.tas.gov.au
Visit Victoria
- Contact via: corporate.visitvictoria.com
Destination NSW
- Media: media@dnsw.com.au
- Website: destinationnsw.com.au
South Australian Tourism Commission
- Media: media@southaustralia.com
- Website: tourism.sa.gov.au
Tourism WA
- Media: media@westernaustralia.com
- Website: tourism.wa.gov.au
Tourism NT
- Media: media.tourismnt@nt.gov.au
- Website: tourismnt.com.au
VisitCanberra
- Media: media@act.gov.au
- Website: visitcanberra.com.au
Podcasts That Love Travel Stories
- The Thoughtful Travel Podcast: NotQuiteNigella.com
- Travel Australia Podcast (The Feel Good Family): Feel Good Family
- Am I There Yet?: ABC Listen
To pitch, visit each podcast’s website for submission details.
Pro Tips for Pitching
- Tailor every pitch. Mention the name of the show or program and why your story is a great fit.
- Lead with emotion. Use storytelling to highlight transformation, guest feedback, or cultural insight.
- Include visuals. Offer high-res photos, B-roll, or access to your experience.
- Highlight credibility. Mention awards, accreditations, or unique partnerships.
- Be brief, but compelling. Keep it tight and avoid industry jargon.
Sample Pitch Template
Subject: Feature opportunity – Indigenous-led Rainforest Experience in Tropical North Queensland
Hi [Name],
I’d love to share a story idea: an Indigenous-led rainforest tour developed in partnership with Traditional Owners in the [Region name]. It blends waterfalls, wildlife, cultural ceremony, and storytelling guided by local voices.
One guest recently said:
“This tour completely changed how I see the world. I came away with deeper awareness of conservation and cultural respect.”
The experience is accredited by Ecotourism Australia and was awarded the 2025 Best of Queensland Experience.
Here is the link to the experience, our about us page and our reviews. I have also attached our latest media release.
Best,
[Your Name]
[Your Contact Details]
Frequently Asked Questions
What makes a good pitch for a travel TV show or podcast?
Stories with emotional appeal, stunning visuals, strong cultural or sustainability angles, and something unique about the experience you offer.
Do I need professional photos or video to be featured?
It helps! Most TV or digital producers will expect access to high-quality imagery or B-roll footage.
Can I pitch to multiple outlets at once?
Yes, but make sure each pitch is personalised to the outlet’s tone and audience.
What if I don’t hear back?
Follow up once, 7–10 days later. Keep it brief and polite.
Can Tourism Tribe help me craft my pitch?
Absolutely! Our PitchPerfect program is designed exactly for that. Contact us here.
Where to from here?
Top AI Tools for the Tourism Industry - Free cheatsheet
+ Bonus Cheatsheets & Templates
Opt-out any time, no hard feelings.
Fabienne W
Fabienne Wintle is Chief Digital Strategist and is an advocate for digital self-sufficiency, having empowered thousands of small businesses with the knowledge and tools required to make a living from tourism. Her special blend of digital know-how, tourism knowledge, coaching skills and a natural gift for communication make her a sought-after consultant, workshop facilitator and speaker.
She lives on Australia's Southern Great Barrier Reef in Agnes Water, Queensland where she volunteers her time to help local businesses use the internet.