If digital marketing feels overwhelming and you’re not sure where to start, this is your starting point. No jargon, no assumptions about what you already know. Just clear, practical guidance to help you get your digital basics right.
This course covers the foundational skills every tourism operator needs. Your website, social media, email, online listings and search. You’ll learn what each channel does, which ones matter most for your business, and how to set them up properly.
By the end, you’ll have a clearer picture of your digital presence and a practical plan for what to focus on first. It’s designed to give you confidence, not more confusion. A solid foundation to build from.
Course Content
Digital foundations | fundamentals
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Digital foundations | strategy
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Digital foundations | tactics
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