Email marketing automation basics

You know email marketing works, but finding time to write and send regular emails is a constant struggle. Email automation lets you set up sequences that run on their own, so the right message reaches the right person at the right time.

This course starts with the fundamentals. What email automation is, how it works, and which automations every tourism operator should have in place. Welcome sequences, post-stay follow-ups, re-engagement campaigns. You’ll learn what to automate first and why.

Then you’ll move into the strategy and tactics of building effective automated emails. Subject lines, timing, segmentation and content that gets opened and clicked. You don’t need to be a tech whiz. You just need a plan and the right tools.