Boosting a post and hoping for the best is not an ad strategy. If you’ve tried Facebook or Instagram ads and felt like you wasted your money, you’re not alone. Most operators haven’t been shown how to do it properly.
This course covers the fundamentals of Meta advertising. How the ad platform works, how to structure campaigns, and how to define your audience so your ads reach the travellers most likely to book. You’ll learn the difference between awareness, consideration and conversion campaigns and when to use each.
Then you’ll move into strategy and tactics. Writing ad copy, choosing images, setting budgets, testing variations and reading your results. Each lesson is built around real tourism examples so you can apply what you learn directly to your own business.
Course Content
Meta ads | fundamentals
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Meta Ads | strategy
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Meta ads | tactics
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