Enhancing Accessibility in Tourism: A Guide for Small Operators

Make your website, social media and visitor experience welcoming for all travellers, including those with disability or access needs.

3 Lessons
Self Paced
Lifetime access
Man with prosthetic leg taking selfie on stand-up paddle board at beach.

One in five Australians has a disability, and many more travel with access needs they don’t always disclose. If your website, booking process or social media content isn’t accessible, you’re turning away potential guests before they even enquire.

This course covers the fundamentals of accessibility in tourism. You’ll learn what accessibility actually means for your digital presence, why it matters for both your guests and your business, and where most operators get it wrong without realising.

You’ll then build a practical strategy and work through specific tactics to improve your website, social media and communications. Small changes. Real impact. And a better experience for every traveller who finds you online.

Course Content

Accessibility | fundamentals
Accessibility | strategy
Accessibility | tactics