Liz Ward

Founder & CEO
Liz is one of the founders behind Tourism Tribe and is a committed advocate for innovation in marketing. She is a recognised expert in strategy with 25 years’ experience working with large and small businesses, specialising in business strategy and digital transformation. As a coach, Liz has a great mind for big-picture-thinking, helping tourism operators to get a clear scope of their objectives, their ideal customers and their opportunities. It's no wonder that she is so highly sought after as a presenter, mentor and workshop trainer. Clients value Liz's extensive experience in educating on customer path to purchase and strategies and tactics to be successful at each stage of the purchase cycle and most recently in pivoting your business in a crisis.

Liz is the co-founder of the innovative tourism online learning community, Tourism Tribe, which launched in July 2015 and is already providing online coaching and support to over 1,600 tourism operators around Australia and the world.  Tourism Tribe was awarded in the Queensland Tourism Industry Innovation Awards in 2016 and in its inception in the UNWTO Innovation Awards in 2015.

Liz is also is Managing Director of Digital Coaching International – a network of experts who assist businesses through digital transformation of their marketing and operational processes.  Liz is able to pull together a team of tourism experts with the relevant, specific experience to meet the clients’ needs.

Recent consulting projects have included:

  • Development of an online health check and raking model to benchmark the digital maturity and effectiveness of destinations and tourism business
  • Implementation of a digital capability training program across 10 destinations in Queensland
  • Digital strategy and capability building program for 300 Northern Territory businesses
  • Development of the Digital Business Scorecard and Training Program for the Department of Digital Economy in Queensland

Liz is an experienced speaker, facilitator and trainer and leads her sessions with a philosophy of shared knowledge and collaborative learning. Some of Liz’s speaking commitments have included:

  • Keynote at Destination Tweed AGM 2018
  • Keynote at the Welcome to the Dry conference in Darwin 2017
  • MC for the Australian Chamber of Commerce Mobile-ising Women in Business conference in 2016
  • Facilitated Digital Masterclass, Destination Queensland conference 2016

Liz is a Fellow of both the Australian Institute of Company Directors and Australian Institute of Management and holds an Advanced Diploma in Business from University of Southern Queensland.

Liz has been a director on several boards, including Tourism and Events Queensland, Queenslanders Credit Union and presently is on the board of Women Chiefs of Enterprise, Australia. Liz is also President for Women Chiefs of Enterprise, Queensland.

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