Liz Ward

Founder & CEO

Liz is a committed advocate for innovation in marketing and distribution and recognised expert in strategy with more than 20 years experience specialising in travel and tourism.

Liz has pioneered many first-time digital transformation initiatives that have had lasting impacts including starting up the Australian Tourism Data Warehouse (ATDW) and being its CEO for over ten years.

Liz is the co-founder of the innovative tourism online learning community, Tourism Tribe, which launched in July 2015 and is already providing online coaching and support to over 1,600 tourism operators around Australia and the world.  Tourism Tribe was awarded in the Queensland Tourism Industry Innovation Awards in 2016 and in its inception in the UNWTO Innovation Awards in 2015.

Liz is also is Managing Director of Digital Coaching International – a network of experts who assist businesses through digital transformation of their marketing and operational processes.  Liz is able to pull together a team of tourism experts with the relevant, specific experience to meet the clients’ needs.

Recent consulting projects have included:

  • Development of an online health check and raking model to benchmark the digital maturity and effectiveness of destinations and tourism business
  • Implementation of a digital capability training program across 10 destinations in Queensland
  • Digital strategy and capability building program for 300 Northern Territory businesses
  • Development of the Digital Business Scorecard and Training Program for the Department of Digital Economy in Queensland

Liz is an experienced speaker, facilitator and trainer and leads her sessions with a philosophy of shared knowledge and collaborative learning. Some of Liz’s speaking commitments have included:

  • Keynote at Destination Tweed AGM 2018
  • Keynote at the Welcome to the Dry conference in Darwin 2017
  • MC for the Australian Chamber of Commerce Mobile-ising Women in Business conference in 2016
  • Facilitated Digital Masterclass, Destination Queensland conference 2016

Liz is a Fellow of both the Australian Institute of Company Directors and Australian Institute of Management and holds an Advanced Diploma in Business from University of Southern Queensland.

Liz has been a director on several boards, including Tourism and Events Queensland, Queenslanders Credit Union and presently is on the board of Women Chiefs of Enterprise, Australia. Liz is also President for Women Chiefs of Enterprise, Queensland.

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