Confused-Man-Using-Computer

With the proposed changes to Facebook recommend you activate plan B!

In this post we briefly explain the recently announced changes to Facebook and make some recommendations on how you can minimise the impact.

In this post we briefly explain the recently announced changes to Facebook and make some recommendations on how you can minimise the impact.

Summary of the proposed changes

Facebook is proposing to make changes that will impact your ability to reach clients on their platform organically. This could reduce your reach to around 1% of page likes, whilst the impact is yet to be determined we recommend you take action now. If you’re interested in learning more about Facebook changes we suggest you read this recent Tourism Tribe post or watch the webinar here

What are your  options?

We consider there are a few options to minimise the impact;

  • increase paid advertising on Facebook
  • invest more time and effort on Instagram
  • make sure your Google my Business account is up to date
  • finally and most importantly is plan B, ensuring that your Website (the only piece of online real estate you own) is performing as best as it can.

So what is plan B?

Having the best website you can, below are our top tips of things we think are important for your website and why. It is by no means everything but it’s a good start.

Our top tips for a great website

 

Does your website clearly have your contact details on every page? (a physical address, contact details and email)

Some people just want to know where you are and easily make contact with you. Don’t make it difficult for them to contact you.

Is your website mobile friendly?

Mobile continues to grow and we recommend you take this free report. Not only will it let you know if your site is mobile responsive but it also provides you with error messages which if fixed can improve the consumer experience.

Does your website have a SSL certificate?

How can you tell if your website has an SSL certificate installed? Follow these simple instructions;

Open your website in Chrome and look for the elements below;

  • You should see a padlock to the left of your website address
  • You should see the word “Secure”
  • You should see Https:// (instead of HTTP) like this Tourism Tribe SSL Certificate

We recommend that you have a website with HTTPS as Google penalises sites without it.

Are all important pages are accessible from the navigation menu?

Make sure the most important content is easy to find. Does your website provide the answers to these questions who, what, how, why and when?

The copy of the website reads well, is structured into paragraphs and uses headings when appropriate

Now is the time to reread your copy, especially is there has been multiple authors. Make sure the font size and style is consistent, the are no spelling errors and the grammar is correct. That the tense is consistent and overall it reads well.

Quality images are used appropriately throughout the site

Images are vitally important, revisit your gallery and if necessary update your images, recency is important.

At least one great video is used on the site, showcasing key products and or services

It doesn’t have to be a professional video it just needs to be authentic

The website has a blog news section

Blogging is great for your SEO, if you don’t already blog we recommend you start writing blogs to improve your Google ranking, more information on blogging can be found here.

Your website offers real time availability checking and booking (using an online booking system) and a book now button is available on every page (usually in the menu)

Consumers are now very comfortable with booking online and if you don’t offer this option you could be loosing bookings. Check out our 12 steps to selecting and online booking system here

Tripadvisor
Tripadvisor

Recent customer reviews / testimonials are present

Customer reviews are very important to conversion and they are often read just before the purchasing decision, so ensure you’re doing it right, see here

Links so social media platforms are present on every page

Make it very obvious your active on social media, your customer is likely to visit their preferred platform for reassurance and then return to your website to book.

This by no means is the complete list but if you have these in place you’re heading in the right direction.

FREEBIES: Grab your free resource + bonuses!

Pop your details below to download your free resource and our extra bonuses, which include cheatsheets, our Smart Tourism Marketing System email course and monthly grant funding opportunities! 

Feel free to leave a comment so we can get back to you with a professional and practical answer.

Leave a Comment

Your email address will not be published.

HOT TIP!

Use Loom to record your screen and talk to your issue if you'd like! Then paste the link in the comment :)

Latest posts

Team members sitting in front of a macbook screen discussing the 20% bonus tax deduction for small businesses under the Small Business Skills and Training Boost

20% Bonus Tax Deduction for Small Businesses Investing in Skills and Training

We explain how tourism businesses can access a 20% bonus tax deduction under the government’s Small Business Skills and Training Boost.

Read More →

Complete a SWOT analysis to uncover new growth opportunities in 2022

Reassess your business in 2022 by conducting a SWOT analysis that identifies your strengths, weaknesses, opportunities and threats.

Read More →

Grab our Freebies

Click here to access a number of free checklists and resources available to Tourism Operators.

Brisbane
Head office

Suite 1,
57 Woodfield Rd
Pullenvale QLD 4069 
Australia

Sydney

Suite 101,
18-20 Victoria St
Erskineville NSW 2043
Australia

Melbourne

5 Molesworth St
Hawthorn East VIC 3123
Australia

Adelaide

120 Kenilworth Rd
Parkside SA 5063
Australia

Agnes Water

139 Bicentennial Dr
Agnes Water QLD 4677
Australia

Europe

36C Rte de St Cergue
1260 Nyon
Switzerland

aboriginal-flag

Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

© proudly brought to you by Digital Coaching International   ABN: 45 153 766 771 All prices are in Australian Dollars

Terms & Conditions  | Privacy Policy