With the proposed changes to Facebook recommend you activate plan B!

In this post we briefly explain the recently announced changes to Facebook and make some recommendations on how you can minimise the impact.
First published on January 29, 2018
Last updated on August 20, 2021

In this post we briefly explain the recently announced changes to Facebook and make some recommendations on how you can minimise the impact.

Summary of the proposed changes

Facebook is proposing to make changes that will impact your ability to reach clients on their platform organically. This could reduce your reach to around 1% of page likes, whilst the impact is yet to be determined we recommend you take action now. If you’re interested in learning more about Facebook changes we suggest you read this recent Tourism Tribe post or watch the webinar here

What are your  options?

We consider there are a few options to minimise the impact;

  • increase paid advertising on Facebook
  • invest more time and effort on Instagram
  • make sure your Google my Business account is up to date
  • finally and most importantly is plan B, ensuring that your Website (the only piece of online real estate you own) is performing as best as it can.

So what is plan B?

Having the best website you can, below are our top tips of things we think are important for your website and why. It is by no means everything but it’s a good start.

Our top tips for a great website


Does your website clearly have your contact details on every page? (a physical address, contact details and email)

Some people just want to know where you are and easily make contact with you. Don’t make it difficult for them to contact you.

Is your website mobile friendly?

Mobile continues to grow and we recommend you take this free report. Not only will it let you know if your site is mobile responsive but it also provides you with error messages which if fixed can improve the consumer experience.

Does your website have a SSL certificate?

How can you tell if your website has an SSL certificate installed? Follow these simple instructions;

Open your website in Chrome and look for the elements below;

  • You should see a padlock to the left of your website address
  • You should see the word “Secure”
  • You should see Https:// (instead of HTTP) like this Tourism Tribe SSL Certificate

We recommend that you have a website with HTTPS as Google penalises sites without it.

Are all important pages are accessible from the navigation menu?

Make sure the most important content is easy to find. Does your website provide the answers to these questions who, what, how, why and when?

The copy of the website reads well, is structured into paragraphs and uses headings when appropriate

Now is the time to reread your copy, especially is there has been multiple authors. Make sure the font size and style is consistent, the are no spelling errors and the grammar is correct. That the tense is consistent and overall it reads well.

Quality images are used appropriately throughout the site

Images are vitally important, revisit your gallery and if necessary update your images, recency is important.

At least one great video is used on the site, showcasing key products and or services

It doesn’t have to be a professional video it just needs to be authentic

The website has a blog news section

Blogging is great for your SEO, if you don’t already blog we recommend you start writing blogs to improve your Google ranking, more information on blogging can be found here.

Your website offers real time availability checking and booking (using an online booking system) and a book now button is available on every page (usually in the menu)

Consumers are now very comfortable with booking online and if you don’t offer this option you could be loosing bookings. Check out our 12 steps to selecting and online booking system here


Recent customer reviews / testimonials are present

Customer reviews are very important to conversion and they are often read just before the purchasing decision, so ensure you’re doing it right, see here

Links so social media platforms are present on every page

Make it very obvious your active on social media, your customer is likely to visit their preferred platform for reassurance and then return to your website to book.

This by no means is the complete list but if you have these in place you’re heading in the right direction.

0 0 votes
How do you rate this?

FREEBIES: Grab your free resource + bonuses!

Pop your details below to download your free resource and our extra bonuses, which include cheatsheets, our Smart Tourism Marketing System email course and monthly grant funding opportunities! 

Ask a question and get answers

Be as precise as possible so that our team can provide you with the best answer. Use the below for screenshots/screenrecording and paste the link in your question. You will receive an email when we have responded to your question.

Notify of
0 Questions
Inline Feedbacks
View all comments

Latest posts

Talking Tourism – We’re All Digital Marketing Landlords with Despina Karaztias

Our incredible Chief Navigator and General Manager Despina Karatzias sat down with Rachel Williams from the Talking Tourism podcast to talk all things digital marketing for small tourism businesses.

Read More →

Website Conversions | Increase Sales Using a Lead Magnet

Are you looking for new ways to nurture website visitors and convert them into paying customers? In this blog post, we break down the steps for creating an effective lead magnet and provide tourism business examples to inspire your own strategy.

Read More →

Group Support Call Summary – 10 January 2023

A video summary and transcript of the 10th January Group Coaching Call which focused on Instagram and Website.

Read More →
Would love your thoughts, please comment.x