How to create a tourism marketing plan and social media content easily using AI

If you’ve ever felt like your social media posts are random, time consuming and impossible to stay consistent with, you are very much not alone.

It is one of the biggest pain points we hear from tourism operators every single week.

“What should I post?”
“How often should I post?”
“What do I even say anymore?”
“Is any of this still worth the effort?”

But from what we’ve heard, most operators are not short on great stories, experiences or local knowledge. As always, it’s the time factor that is coming into play. That and a lack of planned structure and a starting point.

In the past, it could cost you upwards of $5,000 to get a marketing agency to create a good content marketing plan for your business. Thankfully, this is one of the areas where AI tools can now save you money while allowing you to develop your own set of marketing foundations – and who knows your business and its goals, needs and customers better than you?

We’ve created a practical planning tool using a custom GPT to make sure your social media posts are well planned, aligned to your USP and key messages and no longer feel like they came out of a content vending machine.

Used properly, it will replace you staring at a blank screen, not sure where to start each time you need to post.

From chaos to structure: using AI as a planning assistant

Rather than jumping straight into “write me some Instagram captions”, Tourism Tribe’s custom GPT, Tourism Marketing Mate, will step you through building your business’s marketing plan from the foundations up. This way, all of your channels will be aligned to your USP and key marketing messages, directly targeting your ideal customer.

Using this tool, operators can generate:

• A basic customer avatar
• A draft unique selling proposition
• Key marketing messages
• Content pillars or themes
• A simple four week social media plan
• Post ideas and caption starters

This simple exercise flips the whole process around, instead of guessing what to post each week, you will have a coherent set of posts that will build:

• clarity about who you are talking to
• what makes your business different
• what messages actually matter to your visitors
• what types of content you should focus on
• a simple and realistic posting plan you can stick to

The output is not meant to be a perfect, finished piece of content ready to post. It is meant to give you structure, momentum and a starting point. From there, you can (and definitely should) tweak the tone, add your own stories, local knowledge and personality, and shape the content so it actually sounds like you. Remember to always challenge AI outputs to improve them and ensure that your final posts speak authentically your target market.

Well, we know you’re short on time, so let’s get to it!

Creating a tourism marketing plan and social media content the easy way

Head to the Tourism Marketing Mate and enter in a little bit of information about your business. The tool will take you through the steps of identifying your target market, creating your marketing plan, USP, key marketing messages and each of the above mentioned marketing foundations.

Remember to treat the outputs as a first draft, not a finished product. The real value will come when you’ve refined them and made them sound like you.

A final reality check

These prompts will not magically fix your marketing. And again, we want to stress, the first output you get from them should NOT be used as a finished product, but a starting point. What they will give you is a clear structure to work from that is aligned to your key messages and business goals and content you can actually refine and use.

AI will not replace your experience, judgement or personality, but it will give you the boost you need to actually get those things showing up along with your marketing.

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