Thanks for a very valuable review of our digital assets. Some very helpful insights [from an independent view].
Also, I’m a little surprised that your analysis gives so much credence to TripAdvisor. My information is that the credibility and usage of TA reviews has diminished significantly in the past few years, in comparison to Google Business profile and OTA reviews. If you have comparative evidence to the contrary, I’d be interested as I have always thought that many of our DMO’s have missed the opportunity to promote destinations and experiences thru TA. [just as AirBnB are starting to do]
PS:
We only share the precise location of our property to confirmed guests [by email], for privacy reasons.
For insurability, we don't cater for disabled guests.
Which part of the training did you find most beneficial?
The Report format will be useful to prioritise future improvements and action items. The report highlighted the areas for focus to max the engagement. e.g. Website: refresh photos, simplify navigation structure, check hyperlinks to open new tabs, consistent business address and opening hours, long-form content & backlinks
Socials: GMB, Q&A. Posting frequency & hashtag usage.
Can you give an example of a skill or knowledge area you gained?
Great to have an independent eye run over our digital marketing assets to review the strengths and weaknesses and priorities for improvement.
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