Our incredible Chief Navigator and General Manager Despina Karatzias sat down with Rachel Williams from the Talking Tourism podcast to talk all things digital marketing for small tourism businesses. In an age where contemporary marketing approaches are no longer a nice-to-have but a need-to-have, Despina discusses how to make the digital transformation toolbox work for you and your tourism business, alongside highlighting where you should be focussing your attention to get the most out of digital assets and growth of online foot traffic.
One of the many key takeaways from this podcast is that although social media allows you to connect with your target market, organic search traffic converts digital attention into sales. Go have a look at your Google Analytics… how did the customer come on the path to purchase? Despina also highlights a destination-first approach to marketing, where a “we” philosophy leverages organic and holistic content and digital assets into your marketing plan.
A special thanks to Talking Tourism and the Tasmanian Tourism Industry Council for having Despina join the conversation surrounding digital marketing and supporting tourism businesses.