Our tips to success when running a small business in the Tourism industry

Thinking of entering the Tourism industry, make sure you are in the tourism industry for the right reasons.
First published on December 1, 2015
Last updated on December 16, 2019

Thinking about entering the Tourism industry?

About you

  1. Make sure you are in the tourism industry for the right reasons. If money is your motivation and you don’t have the right business or people skills you are less likely to succeed.
  2. Choose the right business, one that is suited to you, your life stage and interests.
  3. Seek out mentors, once you find them, treat them with respect and give back in the relationship, make it a mutually beneficial relationship, you can learn from each other.
  4. When faced with an unhappy guest, listen carefully and try to remove the emotion, try to see things from the other person’s perspective, hone your communication skills. This is essential when responding to online reviews.
  5. Learn from your mistakes, acknowledge them, find a solution and move forward. Put yourself in the position of your guest.
  6. Try and adjust yourself to the situation, for example, in your business show leadership, in networking situations show interest, ask questions and communicate on an equal level.

About your team

  1. Allocate resources for training and staff development. Retraining staff is expensive, so keep your staff happy and help them grow.
  2. Make sure your staff know their role and responsibilities.
  3. Run a democratic workplace. Your team may have the solution that has been escaping you!
  4. If you have staff, treat them with respect and treat them the way you would like to be treated. It’s an old saying but very true.
  5. Don’t let your staff loose on your Social Media profile without proper training.

About your business

  1. Know your Unique Selling Proposition, this is what makes your business special and market it.
  2. Don’t rely on the others to grow your business; it will take hard work and effort on your part.
  3. Keep a “handle”on your business, watch booking trends and adjust your marketing activity accordingly.
  4. Watch your cash flow and pay your bills on time.
  5. Have all the insurances in place you need to run your business.
  6. Have all the licences you need to operate your business.
  7. Know your legal responsibilities.
  8. Use your networks, Visitor Information Centres are a great source of information, so are your Regional Tourism Organisations, State and Federal Government agencies.
  9. Use the Tourism Tribe to source information from our experts, coaches and other members.
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