Sought after Australian tourism expert to keynote at international conference

Australia’s expertise in the digital tourism space will be front and centre at a prestigious conference in Sri Lanka on October 30.

Australia’s expertise in the digital tourism space will be front and centre at a prestigious conference in Sri Lanka on October 30.

The Cinnamon Travel Bloggers Conference 2018 is Asia’s only travel blogger conference and awards event, bringing together six global travel specialists and 60 of the world’s most influential travel bloggers.

Now in its third year, the conference has as its theme ‘Creating Transformational Digital Content for Travel’ and Liz Ward, CEO of Tourism Tribe and one of Australia’s foremost experts in digital transformation, will be sharing her expertise with the audience.

Liz is no stranger to the topic, having spoken about innovation at numerous conferences and events in her role as CEO of Tourism Tribe, an online community of more than 1,600 businesses around the world.

Tourism Tribe is a leader in digital technology and coaching for the tourism industry, helping businesses upskill and take advantage of digital tools and technologies, ultimately making them more efficient and more profitable.

Ms Ward will deliver this particular keynote speech via live video, practising what her business preaches, which is that all tourism operators can have access to top industry experts, no matter where they are in the world, through the use of technology.

She will present three different Australian and Sri Lankan marketing campaigns where content was integral, including the now-famous ‘Best Job in the World’ campaign, which ran in 2009.

Best Job in the World invited people all over the world to apply for the role of ‘caretaker’ on Hamilton Island for six months and netted Tourism and Events Queensland and Tourism Whitsundays millions of dollars of worldwide media coverage.

Ms Ward, who will be joined on the speaker’s podium by global travel experts from CNN International, Google, Expedia and Zanadu, will share the content used in each of the three campaigns with delegates, and demonstrate why it worked so well and how success was measured.

“It is very exciting to be talking to so many businesses about innovative marketing and sharing our expertise with an exciting emerging tourism destination like Sri Lanka that’s rapidly becoming a must do for savvy travellers,” Ms Ward said.

“Digital transformation is innovation – innovation is required for digital transformation to happen – what can you do that’s new or different to improve the customer experience?

“It’s about attitude and the licence you give to your staff to challenge ways of doing things and embracing change and being prepared to fail.

“It’s about future-proofing your business not about short-term profits. It has to be customer driven at all stages of engagement, from awareness-raising through to purchase and after-sales service.”

The Cinnamon Travel Bloggers Conference 2018 will take place at the Cinnamon Grand Hotel, Colombo, Sri Lanka and is hosted by Cinnamon Hotels & Resorts and targeted at tourism businesses.

As well as gaining valuable insights from six global travel specialists, delegates also have the opportunity to network with 60 of the world’s most influential travel bloggers. Visit www.tbcasia.com for tickets.

And don’t forget to keep up-to-date with Tourism Tribe on our Facebook page!

#CinnamonTBAwards #CinnamonHotels #SriLanka

#TourismTribe #digitaltransformation #tourisminnovation

FREEBIES: Grab your free resource + bonuses!

Pop your details below to download your free resource and our extra bonuses, which include cheatsheets, our Smart Tourism Marketing System email course and monthly grant funding opportunities! 

Leave a Comment

Your email address will not be published.

Latest posts

Fraser Coast Tourism Digital Capacity Building

Explore how the digital capacity building program elevated these tourism operators confidence and skills in new digital technologies and marketing activities.

Read More →

How to not get ripped off in Business by a Marketing Freelancer or Digital Professional

Our cheat sheet will help you identify legit professionals from scammers. That way you can have peace of mind when outsourcing business operations or acquiring additional help.

Read More →
automate with Zapier

Want your business to work 24/7 for you: then automate admin tasks with Zapier

Learn how to use Zapier to automate time-consuming tasks so that you can focus on the more important things like growing your business.

Read More →

Stay current

We’ll keep you current on the latest digital tools and opportunities that will help you to remain competitive in the digital world.

Brisbane
Head office

Suite 1,
57 Woodfield Rd
Pullenvale QLD 4069 
Australia

Sydney

Suite 101,
18-20 Victoria St
Erskineville NSW 2043
Australia

Melbourne

5 Molesworth St
Hawthorn East VIC 3123
Australia

Adelaide

120 Kenilworth Rd
Parkside SA 5063
Australia

Agnes Water

139 Bicentennial Dr
Agnes Water QLD 4677
Australia

Europe

36C Rte de St Cergue
1260 Nyon
Switzerland

aboriginal-flag

Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

© proudly brought to you by Digital Coaching International   ABN: 45 153 766 771 All prices are in Australian Dollars

Terms & Conditions  | Privacy Policy