This particular client had just started their business and set up her website.
During the session, Fabienne noticed that the content wasn’t optimised for search nor local search and that the unique selling proposition needed clarifying.
Fabienne showed the client a simple training framework that allowed her to define her offer. We also configured the client’s 1Password account to ensure all her password synchronised securely across all her devices (her computer was about to die). We then discussed pricing for her services, and how she could leverage simple technology such as iPad / tripod combo to add value to her clients.
This was a follow-up session. The client has advised us that they were going to spend a considerable amount of $ into a new website, as they ‘couldn’t edit their existing one’.
After a few minutes, Fabienne showed the client how to log into their website and discovered that it was a fully fledged, best practice WordPress website that simply needed a little design tweak to rejuvenate the look.
Fabienne managed to modernise the website during the session, add an online booking functionality and saved the client between $3,000 – $5,000 on spending money on a new website that wasn’t required.
In the session, Liz worked with the operator business objectives, value proposition and source and target markets and identified priorities to improve their customer’s journey and the business’s online presence.
We demonstrated some tips and tools that they can use straight away to implement recommended actions.
The operator walked away with increased confidence, clarity and improved knowledge as well as a documented outline of their strategic priorities and action items to better connect with and service their ideal guests.
The session was spent reviewing a new website that the client was about to launch.
Fabienne identified that a critical goal of the website has been missed by the web developer: building a customer database and setting up a simple, automated framework to send new content to segments of the database automatically.
An action plan was designed to remedy this. Fabienne also reviewed the structure of the site and provided advice as to the implementation of Google Analytics event tracking to demonstrate the value of the new platform to their members.