Personalised digital coaching
One on one coaching
60 minutes with an expert digital strategist, focused entirely on your business. You bring the questions. We bring the answers, live screen sharing, and a clear action plan to take away.
Book your sessionPer session
$275.00
60 min (inc. GST)
- Tailored to your business goals
- Live screen sharing and fixes
- Full recording of the session
- Summary, transcript, and action plan
- Via Google Meet or in person
100% satisfaction guarantee
Find your focus
What should your coaching session cover?
Answer three quick questions and we will suggest topics for your session.
What type of tourism business do you run?
What is your biggest challenge right now?
How confident are you with technology?
Coaching teaches you. A tech build does it for you.
A coaching session puts you in the driver's seat. Your coach walks you through what needs to change, explains why it matters, and shows you how to do it yourself. You leave with skills you can use again and again.
If you need someone to make the changes for you (website builds, technical fixes, integrations), that's our Tourism Tech Development service. Both have a place. Coaching is right when you want to understand your digital presence and be confident managing it yourself.
You're here
Coaching
We teach you how. You learn the skills, gain confidence, and can do it yourself going forward. Every session is recorded with a full summary.
Book a session
Also available
Tech build
We do it for you. Website changes, technical fixes, integrations, and builds. Charged by the hour.
View tech hoursReal operators, real results
People we've coached
Natural Health Focus
I learnt so much - it was packed with useful knowledge about how to provide useful and interesting content online and how to grow my…
Kuranda Ngorongoro Lodge
I really appreciated Claire's easy-going nature. The extra questions I put to her were dealt with easily showing her experience and knowledge of the various…
Dido's Place
Thank you so much Claire. I found the session very valuable and I look forward to initiating the suggested improvements to my website and Google…
Walangari Karntawarra and DDiramu Aboriginal Dance and Didgerdioo
Thanks for your time and advice. Knowledge is power.
Testimonial from Runaway Tours
Claire was very helpful and accommodating. We feel we have a better understanding and a plan to move forward with getting blogs up on our…
The Bloom Barn Farm
I cannot express enough how transformative Tourism Tribe has been for my business. - In just one hour, I met face-to-face via Zoom with their…
Carinya Station
"The lead magnet can just sums up who we are. And I think more I read it, the more proud I become of what we've…
Headlands Hotel
Thanks so much to the team at Tourism Tribe for guiding me through such important aspects of Digital Marketing - I am so excited to…
Activity Tours Australia
The program has given me lots of practical knowledge in areas that I have not previously tried, especially email automation and lead magnets. The regular…
Balloon Joy Flights
Well presented workshop, with concepts clearly delivered. Both my husband and myself have gained very useful knowledge
Parramatta Female Factory Friends
Tourism Tribe is a MUST for any business that operates in the Tourism industry in Australia. I learnt so much and it has translated in…
Broken Bay Pearl Farm
Tourism Tribe is an awesome platform for small business owners in the tourism industry. The fast track course is perfect for anyone who need to…
See it in action
What a coaching session looks like
A real session walkthrough showing how we solve problems on the spot.
What we coach on
Topics across six areas
Every session is tailored to your needs. Here is what our coaches can help with.
AI and emerging tools
- Using ChatGPT, Claude, and other AI tools to create and plan content
- AI image and video generation for marketing
- AI for customer service (chatbots, automated FAQs)
- Preparing for AI search (AI Overviews, voice search, AI travel agents)
- Using AI to research competitors and market trends
Getting found online
- Search Engine Optimisation (SEO)
- Local SEO and Google Business Profile
- Website review and editing (WordPress, Wix, Squarespace)
- Website speed and mobile optimisation
- Google Analytics and tracking
Content and social media
- Social media strategy and content creation
- Content strategy and storytelling
- Photography and video for tourism
- Email marketing and list building
- Attracting and managing reviews
Bookings and revenue
- Online booking systems setup and optimisation
- Direct booking strategies (reducing OTA commissions)
- OTA listing optimisation (Booking.com, Airbnb, TripAdvisor)
- Google Ads and Meta Ads for tourism
- Attracting more customers to your business
Business productivity
- Using AI to search, sort, and manage emails faster
- Calendar and scheduling efficiency (Google Calendar, Calendly)
- Back-office automation (templates, workflows, shortcuts)
- Project planning with AI tools (Notion, Trello, ChatGPT)
- Working smarter with cloud tools (Google Workspace, Canva, Zapier)
Strategy and growth
- Customer journey mapping
- Sustainability and eco-tourism marketing
- Accessibility and inclusive marketing
What you get
Every session includes
60 minutes of focused time
Your coach's full attention on your business. No group setting, no distractions.
Screen sharing and live fixes
We share screens and fix issues on the call. You see exactly what we do and why.
Full recording
Your session is recorded via Google Meet so you can rewatch any time.
Summary, transcript, and action plan
A written summary with prioritised actions, plus the full transcript to search and reference later.
Expert tourism coaches
Our coaches specialise in tourism and hospitality. Meet the team.
How it works
Three steps to your session
1
Purchase your session
Add coaching to your cart and check out. You will receive a confirmation email immediately.
2
Book your time
Your confirmation email includes a link to our coaches' calendar. Pick a date and time that works for you.
3
Show up and learn
Join via Google Meet (or in person). After the session, you will receive the recording, summary, and action plan.
Real sessions
What coaching looks like in practice
Every session is different. Here are five real examples.
Eco-cabin owner. AI content and SEO. 60 min
The operator was spending hours writing social posts and blog content. In the first 10 minutes, we understood her goals: more direct bookings and less time on marketing. We set up ChatGPT with a custom prompt for her business, showed her how to generate a month's worth of social content in 15 minutes, and optimised her three most important landing pages for search. We also checked how her property appeared in AI search tools like Perplexity and Google AI Overviews, and made changes to improve her visibility there.
3-star motel. Website review and quick wins. 60 min
The client had planned to spend thousands on a new website because they "couldn't edit their existing one". After a few minutes, Fabienne showed the client how to log into their WordPress site and discovered it was fully featured. They spent the rest of the session making improvements together: fixing page titles for SEO, adding a booking widget to the homepage, and setting up Google Business Profile posts. The session saved the client thousands in unnecessary rebuilds.
Tour operator. Bookings and AI productivity. 60 min
The operator was losing bookings to OTAs and drowning in admin. We started with their goals: reduce OTA commission costs and free up time. Liz reviewed their direct booking funnel and found three conversion blockers on their website. Then we set up an AI-assisted email template system for responding to enquiries faster, and showed them how to use Google Calendar with automated booking confirmations. They left with a direct booking strategy and two hours of admin time saved per week.
Regional attraction. Back-office and email automation. 60 min
This destination marketing organisation needed help with internal efficiency. The session focused on setting up automated email workflows to nurture leads into bookings, using AI to draft and categorise email responses, and organising their Google Workspace so the team could find documents without searching through hundreds of folders. We also built a simple Zapier automation that sends new website enquiries straight into their booking pipeline.
B&B owner. Google Business Profile and reviews. 60 min
The operator had a good property but barely any Google reviews. We spent the session optimising their Google Business Profile (photos, description, categories, Q&A), setting up a simple post-stay email that asks guests for a review, and showing them how to use AI to draft professional responses to both positive and negative feedback. Within a month, their review count doubled and they started appearing in the local map pack.
What coaching clients say
From operators who've had a session
★★★★★
I learnt so much – it was packed with useful knowledge about how to provide useful and interesting content online and how to grow my business. A fun and informative session!
★★★★★
I really appreciated Claire's easy-going nature. The extra questions I put to her were dealt with easily showing her experience and knowledge of the various ways problems can be solved in organising a website. I learnt a lot. Now to complete all of the tasks required of me in as short a time as possible […]
★★★★★
Thank you so much Claire. I found the session very valuable and I look forward to initiating the suggested improvements to my website and Google Business Profile. I found your knowledge and experience really catered to my type of business and your knowledge was fresh and so up to date. Thank you so much.
★★★★★
Thanks for your time and advice. Knowledge is power.
Your coaches
Meet the team
Our coaches are digital strategists who specialise in tourism and hospitality. They understand your industry, your customers, and what actually works for small operators.
Meet our coachesCoaching pairs perfectly with a Health Check
Start with a Digital Engagement Health Check to find out exactly where you stand. Then book a coaching session to work through the recommendations with your coach. You will know what to fix and how to fix it.
We offer a Health Check + Coaching package for $495 (saving $55 when you bundle).
For regions and DMOs
Industry development programs
Coaching can be delivered at scale as part of funded industry development programs for whole regions. We work with DMOs, councils, and tourism organisations to upskill operators across a destination.
Learn about industry programsQuestions
Frequently asked
What happens in a coaching session?
A Tourism Tribe coaching session is 60 minutes one-on-one with an expert digital strategist, delivered via Google Meet (or in person where available). Your coach shares screens with you, works through your specific challenges, and makes real-time fixes where possible during the session.
What you receive after your session
- Full recording of the session so you can re-watch any steps
- Written summary with key takeaways and notes
- Prioritised action plan so you know exactly what to do next
Sessions are $275 per hour. You can save by bundling with a Health Check + Coaching package for $495, or get 10% off as an AI Enablement Plan member. View our coaches to see who you could be working with.
How long is a session?
Every coaching session is 60 minutes. That is enough time to cover two or three topics in depth, or go deep on one area. If you need more time, you can book additional sessions.
Can I get a recording of my session?
Yes. Every session is recorded via Google Meet. After the session, you receive the full video recording, a written summary with action items, and the complete transcript. You can rewatch or search the transcript any time.
What topics can coaching cover?
Almost anything digital. Your coach tailors the session to whatever your business needs most. You set the agenda, and we work through it together.
Common coaching topics
- SEO and Google visibility including keyword research, on-page optimisation, and technical fixes
- Google Business Profile setup, optimisation, and review management
- Social media strategy for Facebook, Instagram, TikTok, and LinkedIn
- AI tools including ChatGPT, Canva AI, and our own Robin AI
- Website improvements including page speed, mobile usability, and conversion rate
- Booking systems and channel manager integration
- Email marketing and list building
- Content planning including blog strategy and video
- AI search readiness and GEO (Generative Engine Optimisation)
If you are not sure what to focus on, start with a Health Check and bring the report to your coaching session. That way, your coach can prioritise the areas with the biggest impact.
How do I book a session?
Booking a coaching session takes three simple steps:
- Step 1: Purchase your session on the coaching page ($275 for 60 minutes)
- Step 2: Choose a time from the calendar link in your confirmation email. Sessions are typically available within a few business days
- Step 3: You will receive a Google Meet link before your session. Just click to join at the scheduled time
If you would like to combine your coaching session with a full review of your digital presence, the Health Check + Coaching bundle at $495 saves you $55 compared to buying them separately. For any questions before booking, get in touch.
Ready to get unstuck?
Book a session and get practical, personalised advice from a coach who understands tourism. Every session is recorded with a full summary and transcript.
Book your coaching session$275.00 per 60 min session. 100% satisfaction guarantee.
